Part-Time ASO & Campaign Specialist (Freelance) - Mobile & Web Game
We are seeking a part-time
ASO (App Store Optimization) and Campaign Specialist
to support the growth and visibility of our mobile and web game on
iOS, Android, and web platforms
. This freelance role focuses on optimizing store presence, managing ad campaigns, analyzing performance, and improving user acquisition strategies.
The position requires
2-3 hours per day
(flexible schedule) and is ideal for someone with hands-on experience in ASO, mobile game marketing, and performance-based campaign execution.
Responsibilities:
App Store Optimization (ASO)
Write and optimize
titles, subtitles, descriptions, keywords, and promotional copy
for:
iOS App Store.
Google Play Store.
Web game platforms.
Conduct
keyword research and competitor analysis
using ASO tools.
Perform
A/B testing
of icons, screenshots, feature graphics, and descriptions to improve conversion rates.
Maintain updated store metadata based on new releases, seasonality, or performance trends.
Campaign Execution
Set up and manage
user acquisition campaigns
(e.g., Google UAC, Facebook Ads, TikTok, web ad networks).
Write and test short-form ad copy and creatives.
Monitor campaign performance (CPI, CTR, ROAS) and make data-driven adjustments.
Suggest and test audience targeting strategies.
Analytics & Reporting
Use platforms like
App Store Console, Google Play Console, Firebase, or Adjust
to track performance.
Deliver
weekly reports
on store visibility, download trends, keyword rankings, and campaign KPIs.
Provide actionable suggestions for improving ASO and campaign results.
Requirements:
Experience with ASO and campaign optimization in the
mobile games
or apps industry.
Strong writing skills for creating high-converting descriptions and ad copy.
Familiarity with tools like AppTweak, SensorTower, MobileAction, or similar.
Understanding of key performance metrics:
CTR, CPI, ROAS, retention, LTV
, etc.
Self-motivated, detail-oriented, and reliable in remote work settings.
Position Details:
Type:
Freelance / Remote
Time:
~2-3 hours per day, flexible
Start:
Immediate
Compensation:
milestone-based (negotiable)
Note: A minimum of 1.5 -2 years of hands-on experience in ASO and campaign management for mobile games or apps is strictly required.
Note:
This is not a general digital marketing position. Applications without proven
ASO and campaign optimization experience for mobile games