Job Description

Overview:
Avalara is looking for a dedicated and organized Marketing Lead Generation Operations Manager to join our Partner Marketing team.
Reporting to Director.
Job Location: Pune (this is not a remote opportunity) Responsibilities:
Lead Gen Program Administration:

• Day-to-day administration of our existing and new partner lead generation programs including but not limited to:

• Project management
• Program enrollment requests
• Ticket submission via WorkFront and Jira for list scrubbing, lead scoring, etc
• Salesforce campaign and report creation
• Vendor engagement (if applicable)
• Internal and external (partner) communication of program updates
• Implement new programs, creating new workflows and process management
• Educate Partner Marketing and Partner Management teams through change management regarding program objectives and execution
• Review and process Market Development Funds (MDF) requests and claims to ensure program adherence

Through Channel Marketing Automation (TCMA) and Partner Portal Management:

• Day-to-day administration of our TCMA module of our Partner Portal including but limited to:

• Develop and optimize partner onboarding to increase engagement and activate new partners.
• Maintain marketing content inventory including ongoing audits, removal of outdated content and publishing of new content.
• Recommend and implement features and integrations within the portal.
• Maintain and improve workflows to ensure leads generated from the portal are properly attributed. Track and report on lead lifecycle and performance.

Qualifications:
You will work with the Marketing Programs Manager to implement, manage, measure, and optimize marketing programs to improve efficiency, effectiveness, and scalability within our partner ecosystem.
You will be responsible for the day-to-day operations of scale programs, including managing requests, and maintaining and improving workflows across multiple channels including through channel marketing automation. About Avalara:
Were Avalara. Were defining the relationship between tax and tech.
Weve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year.
Last year, we became a billion-dollar business, and our tribe expanded by a cool thousand people - theres nearly 5,000 of us now. Our growth is real, and were not slowing down - not until weve achieved our mission - to be part of every transaction in the world.
Were bright, innovative and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture weve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.
Weve been different from day one. Join us, and your career will be too.
EEO Statement
Were an Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company we dont want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.