? Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.
? Act as the primary point of contact for co-developing and maintaining the joint value proposition between AI CERTs and its ATPs.
? Plan and manage marketing efforts tied to certification product launches through ATPs.
? Develop and manage the Marketing Development Funds (MDF) program: create
frameworks, drive joint planning, and track effectiveness and ROI.
? Ensure proper promotion of digital ATP value via owned marketing channels including website, social, and campaign integration.
? Create and manage a consistent sponsorship framework for ATP participation in AI
CERTs events.
? Collaborate with the content team to produce marketing collateral and enablement resources tailored for ATPs.
? Maintain and grow a digital resource hub with co-branded, customizable marketing
content for ATPs to support lead generation and regional campaign efforts.
Basic Qualifications
? 6+ years of experience in marketing roles (excluding internships)
? Experience building, executing, and scaling cross-functional programs or campaigns from concept to execution
? Experience using data and metrics to evaluate performance and inform optimization
? Experience in partner/channel marketing and go-to-market strategy development
Preferred Qualifications
? Proven ability to use customer research and performance data to shape campaigns and improve partner success
? Hands-on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot)
? Background in B2B/B2C technology marketing, certification or training services, or SaaS products
? Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams
About the company -
AI CERTs(TM) is a global edtech organization focused on role-based AI and blockchain certifications--we build industry-recognized programs rooted in practical application, not just theory. Our mission is to certify and empower 1 billion individuals by making lifelong learning accessible, relevant, and credible across geographies and job functions. We partner with corporations, training institutions, and academic bodies to deliver flexible, scalable certification paths aligned with real-world roles.
Job Types: Full-time, Permanent
Application Question(s):
How many years of total experience do you have in marketing?
What is your current CTC?
What is your expected CTC?
Are you able to join our organisation within 15 days?
Location:
Gandhinagar, Gujarat (Preferred)
Work Location: In person
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