Job Description

Designation/Role: BA Lead

Location: Mumbai/ Bangalore
Working Days: 6 days/week: WFO
Experience Required: 3 - 6 years

the lead
Job role:
Responsible for brand activation in assigned geography and the lead will also play a pivotal role by providing feedback and analysis on key brand activities and also manage the on-field BA activities and creating awareness about the brand.

Roles and responsibilities

• Spreading Brand awareness by educating clients/customers about our product/services as per SOPs.
• Generating revenues by selling Add-Ons and VAS services to the clients and meeting activation targets.
• Coordinating with central procurement team/vendors for tag and other item delivery.
• Coordinate and follow up with different internal and external stakeholders for scheduling camp and launching new products/services.
• Extensive traveling across the city to meet clients/customers and resolve queries and issues.
• Taking new creative initiatives for better brand visibility and penetration and app adoption.
• Collaborate closely with the tech, Ops, and other teams to deliver change in a coordinated way, aligned with business objectives.
• Delivering presentations/training and demonstrations to clients and other stakeholders.
• Exhibit in-depth knowledge of the company, product, service, or idea and create a buzz & excitement around all B.A. Activities.
• Employing interactive materials such as videos, charts, or slideshows for virtual/remote training and sharing information about a product or service, when necessary.
• Work with the product team internally to give insights collected from the ground and help to shape them into product features.
• Designing new processes/optimizing the existing ones to reduce the overall cost of the BA process on-site level.
• Identify target customers and come up with creative ways to reach; engage them.
• Scheduling BA camps on sites that are on-boarded in the system and assuring that there would be no delay in doing BA camps.
• Share regular reports on customer feedback about products/services with management and other factors influencing client acquisition.
• Assuring all the data related to customers/sites/BA camps should be collected and captured on time in our systems/trackers.
• Monitor the progress of BA campaigns using various metrics and submit reports of camp performance.
• Collaborate with managers in preparing BA budgets and monitoring expenses.
• Highly creative with an ability to think out of the box. Proven ability to implement brand and marketing strategies.
• Identify opportunities for campaigns that will lead to an increase in brand/app adoption.
• Leads and manages a team of 5-10 BA Executives and designs and tracks their KPIs/KRAs.
• Training BA executives about new products/services and any amendments in products/services/processes.
• Assists in interviewing, hiring, orientation, and training new members.

Requirements:

• 3-5-year experience in brand management/activation/sales/business development.
• In-depth experience in marketing communication, new launches, brand management, and BTL activities.
• Manage the launch process, ensuring all teams are on track to reach key milestones.
• Experience in an early-stage start-up environment and the inherent hustle factor would be an advantage

Skills Required:

• Should have excellent communication, presentation, and leadership skills to work in a dynamic environment.
• Ability to act accordingly under strong pressure, along with the ability to effectively manage during stressful or crisis situations.
• A passion for creating & delivering innovative ideas and experiences.
• Comfortable working in flexible working hours conditions and occasional traveling.
• Proven track record and working experience as a brand executive.
• Proficient with MS Office products and Google docs.

About the Company:
At Park+, we are on a mission to transform the car ownership experience across the country. Through the Park+ app, users can avail a multitude of services like online parking discovery & booking, daily car cleaning, car servicing, car insurance, valet, buy & recharge FASTag, and discover & pay traffic e-challans and even sell their cars.

With 2M+ car owners on the platform (6% of car owners) already and 300K+ users being organically acquired monthly, we are en route to having 10M+ car owners (25% of car owners) on the platform by Dec 2022. The Park+ app is the most transacting B2C app in the Auto & Vehicles category and our user love is reflected in us being the highest-rated app (4.7*) in the category.

We are a 550+ member strong team and have operations in Delhi NCR, Mumbai, Bangalore, Chennai, Pune, and Hyderabad.
We are backed by Sequoia Capital, Matrix Partners, and Epiq Capital along with angel investors such as Deep Kalra (Founder, MakeMyTrip), Kunal Shah (Founder, CRED), Deepinder Goyal (Founder, Zomato), Kunal Bahl (Founder, Snapdeal), Ashish Hemrajani (Founder, BookMyShow), Rohit Kapoor (CEO, OYO) and many more.

We have raised ~$33 million so far across 2 rounds and were last valued at ~$156 million in May 2021.

About the Founder:
Before Park+, Amit spent 11 years building significantly sized internet businesses. He joined three startups at the senior management level in their early stages and played a critical role in scaling them to multi-billion dollar companies. After passing out of IIM Ahmedabad in 2007, he built the B2B business of MakeMyTrip and saw the journey for 4 years from a $50M company to the $1.5B IPO at Nasdaq. In 2012, he joined Paytm and built the complete payment business from scratch to over 90% in market share by 2015. Later, he joined Tokopedia in Indonesia. He helped the company grow from ~$200M to $7B (about 35x) in 2.5 years.

About the Market:
In India, there are about 40M passenger car owners. Everyday problems surrounding car ownership are taxing. These include unavailability of parking spaces, bottlenecks at entry & exit points, long queues at toll plazas, dusty cars in the morning, tedious product journeys for FASTag recharge and many more. On average, a car owner in India spends about $2,500 per annum on the regular maintenance of his/her vehicle. This computes to an annual spend of $80B domestically (exclusive of expenditure on driver and other irregular costs).

Park+ will be built on 3 pillars: cars, real estate and users/partners. With cars, Park+ aspires to create a one-stop shop that will help bring delight back to car ownership by eliminating taxing problems, knowledge gaps and trust deficits. Park+ will partake in all of the services that constitute the $80B spent with a blended take-rate of 7-9%. Globally, the market is 20x bigger. Throughout, we will take an approach of building full-stack services in markets that are whitespaces and take partner-led services in markets that have good existing solutions.

With real estate, Park+ is present at 2,000+ sites driving location-specific services across parking for consumers, parking for corporates, yard management, EV charging and other miscellaneous services such as cloud kitchens. REEF technology (ParkJockey) is an equivalent business - it raised $700M from SoftBank in 2020.

With users, Park+ is going after India's most affluent demographic. Car ownership is a proxy for disposable income. Our cohort of users is those with the highest propensity to make impulsive purchases. With 100+ monthly touch points with an average user, we're best positioned to promote cross-category products, such as financial services, travel, etc by being the most preferred product for partners who want to access India's most affluent 3%. * LinkedIn Profile:

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