Job Description

A Parent Relations Officer (PRO) is a professional who acts as a key liaison between an educational institution and parents, focusing on admissions, parent communication, and relationship management. Key responsibilities include generating leads, counseling prospective parents, guiding them through the enrollment process, managing existing parent relationships, and coordinating with internal teams to ensure a smooth experience for students and families. They are also responsible for maintaining accurate records, meeting admission targets, and gathering feedback to improve services. Key responsibilities

Lead generation and outreach

: Identifying and engaging with potential parents through various channels like calls, events, and digital leads.

Counseling and admissions

: Providing detailed information about programs, addressing parent concerns, and guiding them through the admission and enrollment process.

Relationship management

: Building and maintaining strong, positive relationships with both prospective and current parents to ensure satisfaction and retention.

Internal coordination

: Collaborating with internal teams (e.g., academics, admissions, and operations) to ensure smooth communication and service delivery.

Administrative duties

: Maintaining accurate records of parent interactions, leads, and admissions in CRM systems or spreadsheets.

Feedback and support

: Gathering feedback from parents to help improve school processes and proactively addressing their queries or concerns.

Performance and reporting

: Achieving enrollment or revenue targets and providing regular performance reports to management.

Event participation

: Representing the organization at school events, orientations, and other marketing activities.

Emergency communication

: Contacting parents in case of an emergency for a student, as directed by school management.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person