Job Description

Job Title: Senior Performance Marketing StrategistLocation: Koregaon Park, PuneCompany: PalmonasExperience: 4-5 years in Paid MarketingAbout PalmonasPalmonas is a fast-growing D2C jewellery brand redefining modern demi-fine jewellery for today's generation. We combine creativity, craftsmanship, and performance-driven marketing to scale our digital presence and deliver exceptional brand experiences.Role Overview:We are looking for a Senior Performance Marketing Strategist to lead our paid acquisition strategy across digital channels. The role demands a growth-driven mindset with deep expertise in multi-channel paid marketing - including Meta, Google, YouTube, Pinterest, Snapchat, Programmatic, OTT, and Affiliate channels.The ideal candidate will combine analytical acumen with creative strategy to scale revenue, optimize CAC/ROAS, and drive brand growth across digital touchpoints.Key Responsibilities:1. Strategy & Planning - Design and execute end-to-end paid marketing strategies aligned with business goals.- Develop scalable acquisition funnels across platforms - from awareness to conversion.- Forecast budgets, allocate spends across channels, and ensure ROI optimization.- Identify new growth opportunities through emerging platforms and audience segments.2. Channel Management- Lead performance campaigns across Meta (Facebook, Instagram), Google (Search, Display, Shopping, YouTube), Affiliates, OTT, Programmatic, Pinterest, and Snapchat.- Manage affiliate and partnership networks to scale incremental traffic and sales.- Collaborate with creative, content, and product teams to align messaging and optimize ad creatives.3. Optimization & Analytics- Track, analyze, and interpret campaign data to drive actionable insights.- Continuously test ad formats, audiences, and creatives to improve CAC and ROAS.- Use tools like Google Analytics, AppsFlyer, GA4, and Meta Ads Manager for performance reporting.- Build robust dashboards and performance trackers for leadership visibility.4. Team Leadership- Mentor and guide junior performance marketers and interns.- Foster a culture of experimentation, learning, and performance accountability.- Partner cross-functionally with brand, design, and tech teams for seamless execution.Requirements:- Bachelor's or Master's degree in Marketing, Business, or related field.- 4-5 years of hands-on experience in paid performance marketing (preferably in D2C or e-commerce).- Proven track record of managing large-scale campaigns and multi-channel budgets.- Strong command of analytics, attribution models, and conversion rate optimization.- Experience with tools like Google Ads, Meta Ads Manager, DV360, Pinterest Ads, Snapchat Ads, Shopify and affiliate platforms.- Exceptional analytical, communication, and leadership skills.Good to Have:- Experience in the fashion, lifestyle, or jewellery category.- Exposure to influencer-led performance campaigns and retention funnels (CRM, remarketing).- Knowledge of marketing automation and AI-led performance optimization tools.Address : - Office No 501/502/503/504/505(A), 5th Floor, Verdant 84, Plot 1, Lane Z, Koregaon Park Annexe, Mundhwa, Pune, Maharashtra 411036.Website: - www.palmonas.com (ref:updazz.com)

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