Job Description

ABOUT TIDE
At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.
Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
ABOUT THE ROLE
We're looking for a Paid Social Media Marketing Manager who can lead and scale our acquisition efforts across paid social channels in Europe. You'll bring deep expertise in managing multi-million-pound budgets, a data-driven approach, and a proven track record of driving growth.
You'll bring all your hands on Paid Social experience of optimising large accounts and your drive and curiosity to test incessantly and find growth opportunities. You'll be a Meta expert across bidding, audiences, tracking, creatives and prepared for any changes the platform faces. You'll ideally have experience across other secondary Paid Social channels like LinkedIn, Twitter, TikTok and if not, be willing to learn.
You'll be ready to get hands-on from day one to grow these channels and prepare them for the explosive growth that Tide has experienced and is determined to continue. You will have the opportunity to lay the foundations of the in-house Paid Social team at Tide as we expand internationally.
Some of the things you'll be doing:

• Owning the growth & performance of all paid social operations within Tide, preparing us for international growth.
• Deploying a multi-million budget across all available channels, improving what we have and launching what we don't.
• Working closely with Data, Product, Web and more teams to provide real, scalable benefits to your channels.
• Providing a voice for paid social across the whole business, getting buy-in for what it can achieve and then delivering on those promises.
• Getting hands-on with these accounts, designing and implementing new tests, maintaining best practice, and controlling the budgets.

WHAT WE ARE LOOKING FOR

• You have 4+ years applied experience managing large paid Facebook/Instagram ad accounts
• You have demonstrable experience in driving large volumes of B2C or B2B lead acquisition.
• You have demonstrable experience on secondary paid social platforms such as LinkedIn, Twitter, TikTok or other.
• You implicitly know the difference between SKAD, ATT & IFDA, and can troubleshoot & future-proof tracking solutions across your platforms and utilise tools such as Appsflyer and Google Tag Manager.
• You have experience across driving traffic to websites, mobile applications, call centres and understand how to maximise returns across all of them.
• You pride yourself on leading creative discussions with stakeholders, have an eye for what stands out and what drives clicks and conversions.
• Have a test-and learn mindset and you underpin that with excellent hypotheses, detailed documentation and effective implementation of positive results.
• Are comfortable with using data visualisation tools such as Looker or Tableau as your source-of-truth and are able to tell compelling stories using them.

WHAT YOU WILL GET IN RETURN

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities

TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone's voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone's voice is heard.
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