Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you're on our team, you're taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we'll give it right back. Sound pretty sweet? Then come join us!
-------------------
Role title:
Paid Social & Design Specialist
Department:
Marketing
Location:
India
Reporting to:
Digital Shared Services Team leader
A bit about us
Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When
you're
on our team,
you're
taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and
we'll
give
it right
back.
Sound
pretty sweet
? Then come join us!
Position summary
Trek's Marketing Team is
seeking
Paid Social and Design Specialists to elevate our global paid social activity to new heights as well as d
e
livering visually compelling cre
ative assets tailored for each of Trek's digital marketing platforms.
This Paid Social
and Design
Specialists will run paid social activity for
a number of
international markets, driving awareness, consideration,
interaction
and
ultimately high-quality
traffic to Trekbikes.com and ensure all campaigns and channels
have the assets they
require
for on-brand, optimized campaign performance
.
Paid Social Key Responsibilities:
Lead the charge in owning and managing paid social accounts for multiple international markets, plan, launch and
optimize
campaigns to hit awareness,
engagement
and conversion goals.
Own day to day channel management: budgets, pacing, bids,
audiences
and
campaign
set up in alignment with each market's business goals.
Adapt the strategy and planning in reflection of local market cultures, languages and nuances including a clear understanding of the use of
locally-specific
paid social channels
Support a full funnel strategy using your
expertise
to make recommendations and execute on budget, flighting, channel usage with a clear understanding of target demographics and assets
Provide ongoing feedback and recommendations on budget and approach based on performance, platform
updates
and industry insights.
Work closely with other paid channel specialists to strategize a cohesive approach to budget,
strategy
and performance with a good understanding of the full media ecosystem.
Createive
& Design Responsibilities
Conceptualize and design static and motion assets from the global asset suite,
optimized
for paid social performance
Co
llaborate with brand and content teams to ensure creative alignment and consistency
Work with broader paid social, email and paid search specialist to support with asset product in photoshop or other design tool
s
to ensure Trek's campaigns have a variety
of brand compliant assets
Produce on-brand assets (ads, stories, videos
etc
) that align with audience behavior and platform best practices
Understand front end design to support the broader digital marketing leads in conceptualizing and executing digital marketing assets.
Skills, Experience & attributes
8+ years of experience running paid social campaigns, ideally across multiple platforms and markets as part of a wider business strategy
5+ years of experience in
digital asset creation and
front end
design
Ability to manage time and priorities in alignment with the business goals
Ability to clearly communicate performance and strategy to team lead or internal stakeholders
Comprehensive understanding of digital advertising metrics
Bring great energy and have
a great sense
of fun!
We are an Equal Employment Opportunity ("EEO") Employer. Trek strictly prohibits discrimination on the basis of race,
color
, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.
Why Trek?
Trek Bicycle in Fortune Rankings: (
https://fortune.com/company/trek-bicycle/
)
+
Ranked 4 in Best Large Workplaces in Retail
+
Ranked 19 in World's 25 Vest Workplaces
+
Ranked 50 in Fortune 100 Best Companies to Work For
+
Ranked 65 in Fortune 100 Best Companies to Work For - Europe
Flexible and fun company culture that values people, purpose, and performance
A leadership team that supports autonomy and innovation
A company that believes work should be fun, fulfilling, and impactful
The chance to be part of something bigger - changing the world by getting more people on bikes
Trek India benefits:
Group medical insurance floater policy that covers self, spouse, up to 2 children and dependent parents
12 Annual paid holidays
Employee friendly leave policy: Maternity Leave, Paternity Leave, Compassionate Leave, Wedding Leave, Compensatory Leave in addition to Sick Leave, Casual Leave and Privilege Leave
Tuition Fee Reimbursement up to INR 500,000 (Diploma, Undergraduate, Graduate & Master's degree programs)
24/7 Employee Assistance Program (EAP) - confidential, work-based benefit that offers employees and their families free short-term counseling, referrals, and support for personal or work related problems
Annual paid time off for charity work
Employee referral bonus
Employee discounts on Trek products
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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