Paid Search Strategist
Year Jaipur, Rajasthan, India
Job Description
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Job Title: TEAM LEADER (Performance Marketing Specialist / Paid Search Strategist) Location - VERVE LOGIC LLC , 5D, near Punjab Kesari, opposite Regional Transport Office, Jhalana Institutional Area, Jhalana Doongri, Jaipur, Rajasthan 302004. Experience: Proven track record in performance marketing with a minimum of 5+ years of hands-on experience. Responsibilities:
- Develop and Execute Paid Search Campaigns:
- Plan, implement, and optimize comprehensive paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other search engines.
- Conduct keyword research, ad copy creation, and landing page optimization to maximize campaign performance.
- Campaign Management and Monitoring:
- Monitor and manage daily budget allocation, bid management, and campaign pacing to ensure optimal performance.
- Regularly analyze key performance metrics and adjust strategies accordingly to meet and exceed KPIs.
- A/B Testing and Experimentation:
- Conduct A/B testing and experimentation to refine ad copy, landing pages, and other campaign elements.
- Stay up-to-date on industry trends and best practices to identify new opportunities for optimization.
- Budget Management:
- Develop and manage budgets for paid search campaigns, ensuring efficient allocation of resources to achieve maximum ROI.
- Provide regular budget updates and recommendations to the marketing team.
- Collaboration with Cross-functional Teams:
- Work closely with the content, design, and analytics teams to ensure alignment of paid search strategies with overall marketing goals.
- Collaborate with other marketing channels, such as social media and email marketing, to create integrated marketing campaigns.
- Performance Reporting:
- Generate regular reports on the performance of paid search campaigns, providing insights and recommendations for continuous improvement.
- Communicate results and strategies effectively to internal stakeholders.
- Master\'s degree in Marketing, Advertising, or a related field.
- Proven experience in planning, implementing, and optimizing paid search campaigns.
- In-depth knowledge of Google Ads, Bing Ads, and other paid search platforms.
- Familiarity with keyword research tools, bid management software, and analytics platforms.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and collaboration skills.
- Detail-oriented with a focus on achieving and exceeding performance goals.
- Google Ads Certification and other relevant certifications are a plus.
- PPC Campaign Management & Performance Marketing,
- E-Commerce Marketing (Must), SEO, SMM, SEM etc.
- Digital Advertising Platforms: Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads Manager, and other relevant channels.
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
- Day shift
- Overtime pay
- Performance bonus
- Master\'s (Preferred)
- Client Communication & Dealing: 5 years (Preferred)
- Paid Search Strategist: 5 years (Preferred)
- Team management: 5 years (Preferred)
- Google Ads: 5 years (Preferred)
- Meta Ads: 5 years (Preferred)
- E-Commerce: 5 years (Preferred)
- Digital marketing: 5 years (Preferred)
- English (Preferred)
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Job Detail
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Job IdJD3290380
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationJaipur, Rajasthan, India
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EducationNot mentioned
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ExperienceYear