Job Description

Position: Paid Search Campaign Marketer (SAKJ: South Asia, Korea, Japan)
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What You Will Be Doing
We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.
The Paid Search Campaign Marketer (SAKJ) is responsible for strategizing and executing paid search campaigns across the South Asia, Korea, and Japan regions. This strategic role requires an individual who can analyze and optimize campaign performance while navigating the diverse digital landscapes of these markets. The ideal candidate will excel in implementing data-driven optimizations, managing various ad formats, and collaborating with regional stakeholders to ensure alignment with business objectives and maximize ROI.
If you're passionate about driving business growth through targeted paid search campaigns in diverse Asian markets and enjoy working in a dynamic, results-oriented environment, this is the role for you!
Key Responsibilities
SAKJ Paid Search Lead

• Provide strategic recommendations & input for regional expectations in global strategy
• Manage and optimize Performance Max, Responsive Search Ads, and Dynamic Search Ads for the SAKJ specific Google & Bing Campaigns
• Lead SAKJ Supplier Campaign Execution & Management
• Optimize channel diversification and explore new opportunities (emerging platforms, AI tools)
• Support analytics alignment for all paid search channels
• Develop regional paid search strategies that align with market-specific behaviors and trends
• Execute and monitor campaigns across multiple countries with sensitivity to local market nuances
• Establish and track performance metrics to evaluate campaign effectiveness
• Identify growth opportunities in the SAKJ region and recommend budget allocation adjustments

Performance Optimization

• Analyze campaign data to identify trends, opportunities, and challenges specific to SAKJ markets
• Prepare comprehensive performance reports for stakeholders with actionable insights
• Conduct regular A/B testing to improve campaign effectiveness and efficiency
• Manage account structure to ensure optimal organization and performance
• Monitor competitor activities in the region and adjust strategies accordingly
• Implement best practices for keyword selection, ad copy development, and landing page optimization
• Work with analytics teams to ensure accurate tracking and reporting
• Collaborate with regional marketing teams to align paid search efforts with broader marketing initiatives
• Stay current with platform updates & industry trends relevant to SAKJ markets

What we are looking for

• 3+ years experience in paid search marketing with specific knowledge of SAKJ markets
• Proven track record managing successful Google Ads & Microsoft Advertising campaigns
• Strong analytical skills with ability to translate data into actionable insights
• Experience managing regional campaigns with sensitivity to local market needs
• Proficiency with Google Ads, Microsoft Advertising, & related analytical tools
• Working knowledge of one or more SAKJ region languages preferred
• Understanding of regional search behaviors and digital ecosystems
• Excellent communication skills for cross-functional collaboration
• Strong attention to detail and ability to manage multiple priorities
• Experience working with other digital marketing channels in the SAKJ region
• Knowledge of regional regulations affecting digital advertising
• Familiarity with regional search engines beyond Google and Bing
• Experience working in a global organization with matrix reporting structures

• Demonstrated ability to adapt global strategies to regional implementations

Preferred Qualifications:

• Google Ads and Microsoft Advertising certifications
• Experience with marketing automation and CRM integration
• Familiarity with regional search engines beyond Google and Bing

Whats In It for You
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

• Insurance
• Bonus
• Growth Opportunity And more!

About Arrow
Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 133 and one of Fortune Magazines Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at .
Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at .
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Location: IN-KA-Bangalore, India-Remote
Time Type: Full time
Job Category: Marketing and Communications