Job Description

Key Responsibilities

Campaign Strategy & Planning

Develop paid media strategies aligned with business goals and audience insights. Conduct competitor research, keyword analysis, and audience segmentation. Determine budget allocation across channels to maximize ROI.

Campaign Execution

Build and launch campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, X, YouTube, and programmatic networks. Configure campaign structures, targeting, bidding strategies, and creative variations. Collaborate with creative teams to produce compelling ad copy and assets.

Optimization & Performance Management

Continuously monitor performance and adjust bids, budgets, targeting, and creativity to improve KPIs. Run A/B tests to optimize messaging, audiences, and landing pages. Implement tracking and attribution best practices.

Analytics & Reporting

Prepare weekly/monthly performance reports and insights. Use tools such as Google Analytics, platform dashboards, and BI tools to analyze data. Communicate actionable recommendations to key stakeholders.

Cross-Functional Collaboration

Work closely with marketing, product, and design teams to ensure cohesive campaign execution. Coordinate with sales or revenue teams for lead quality and funnel improvements.

Qualifications

Required

2-4+ years of hands-on experience managing paid digital campaigns. Strong understanding of PPC, paid social, retargeting, and programmatic advertising. Proficiency with Google Ads, Meta Ads Manager, and at least one additional platform. Experience with analytics tools (Google Analytics, Looker Studio, etc.). Ability to interpret data and transform insights into optimizations. Excellent communication and project-management skills.

Preferred

Google Ads and/or Meta Blueprint certifications. Experience with marketing automation or CRM platforms (HubSpot, Salesforce, etc.). Familiarity with landing page optimization tools (Unbounce, Webflow, Optimizely). Experience in e-commerce, B2B, or performance marketing.

Key Competencies

Analytical and data-driven mindset Attention to detail Creative problem-solving Results-focused and ROI-driven Ability to manage multiple campaigns and deadlines Strong collaboration and communication skills
Job Types: Full-time, Permanent

Pay: ?10,289.51 - ?30,490.78 per month

Benefits:

Food provided Paid sick time Paid time off Work from home
Work Location: In person