Job Description

InstaServ

is seeking a skilled

Paid Media Specialist

with expertise in managing

Google Ads, Facebook Ads, Shopping Ads, Catalogue Ads, and Lead Generation campaigns

. In this role, you will be responsible for

planning, executing, optimizing, and scaling paid media campaigns

to drive qualified traffic, generate leads, and maximize ROI for our clients.

Key Responsibilities:

Plan, create, and manage

paid media campaigns

across Google Ads and Facebook Ads platforms. Perform

keyword research, ad copywriting, audience targeting, and bidding strategies

to optimize performance. Set up and optimize

Shopping Ads, Catalogue Ads, and Lead Generation campaigns

in line with client objectives. Track and monitor campaign performance, analyze data, and provide actionable insights for continuous improvement. Conduct

A/B testing

to enhance CTR, conversion rates, and ROAS. Stay updated on

industry trends, platform updates, and new advertising tools

. Collaborate with cross-functional teams to align paid media strategies with overall

digital marketing goals

.

Requirements:

Proven experience as a

Paid Media Specialist / PPC Specialist

, with strong knowledge of Google Ads & Facebook Ads. Hands-on experience with

Shopping Ads, Catalogue Ads, and Lead Generation campaigns

. Solid understanding of

PPC concepts

- keyword targeting, ad optimization, and bidding strategies. Proficiency in

Google Ads, Facebook Business Manager, and Google Analytics

. Strong analytical skills with the ability to

interpret campaign data

and make data-driven decisions. Excellent communication and teamwork skills.
Job Types: Full-time, Permanent

Pay: ₹30,838.71 - ₹40,681.73 per month

Benefits:

Leave encashment
Work Location: In person