Job Description

About the Role:

We are looking for a results-driven

Paid Media Specialist

who not only excels at planning, executing, and optimizing paid advertising campaigns across digital platforms but also understands how to run

sales-focused campaigns

that drive revenue and business growth. This role requires a unique balance of analytical skills, creative thinking, and sales-oriented strategy.

Key Responsibilities:

Plan, execute, and manage paid media campaigns across platforms (Google Ads, Meta Ads, LinkedIn, YouTube, etc.). Strategize and implement

sales-driven campaigns

focused on lead generation, conversions, and revenue growth. Develop ad creatives, copy, and campaign structures aligned with sales objectives. Optimize campaigns for

CPL (Cost per Lead), ROI, and ROAS

. Monitor daily performance, analyze data, and prepare detailed reports on campaign effectiveness. Collaborate with the sales team to ensure lead quality, nurturing, and conversion optimization. Conduct A/B testing on creatives, landing pages, and funnels to improve sales outcomes. Stay updated with industry trends, paid media tools, and best practices.

Requirements:

Proven experience (3-5 years) in managing

paid media campaigns

across multiple channels. Strong understanding of

sales funnels, lead generation, and performance marketing.

Hands-on experience with Google Ads, Meta Ads Manager, and other ad platforms. Strong analytical skills with expertise in tools like Google Analytics, Tag Manager, Data Studio, etc. Ability to create high-performing ad copy, creatives, and sales-driven campaign strategies. Excellent communication and reporting skills. Self-motivated, target-driven, and results-oriented mindset.
Job Type: Full-time

Pay: ₹25,000.00 - ₹60,000.00 per month

Experience:

PPC Campaign Management: 2 years (Required) E-Commerce: 2 years (Required) Digital marketing: 2 years (Required)
Location:

Mumbai, Maharashtra (Required)
Work Location: In person