Job Description

Job Responsibilities:

Own end-to-end paid media strategy and execution across Google Ads, LinkedIn, Meta, and retargeting/display platforms Plan, launch, manage, and optimize campaigns to achieve CPL, CAC, and ROAS targets Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation Write effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate Set up and maintain conversion tracking, attribution, and reporting dashboards Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI Conduct regular analysis of performance data to generate insights, optimizations, and recommendations Plan and execute landing page strategies and A/B testing for conversion rate optimization (CRO) Coordinate with agencies, freelancers, or vendors as needed for media buying, creative, or analytics support Collaborate with content, design, and sales teams to align messaging, audience strategy, and funnel integration Leverage AI-powered features in ad platforms (e.g., Smart Bidding, automated targeting) to improve campaign performance Stay current on platform updates, industry trends, competitive activity, and emerging AI tools for marketing
Job Type: Full-time

Work Location: In person