Job Description

Paid Media Specialist

Experience: 2-4 Years

Industry: E-commerce / D2C

Location: GK I, New Delhi

Role Summary:

We are looking for a Paid Media Specialist with hands-on experience in E-commerce & Shopify marketing, managing Meta (Facebook/Instagram) and Google Ads to drive performance, conversions, and ROI.

Key Responsibilities:

Plan, execute, and optimize Meta & Google Ads campaigns for e-commerce.

Manage Shopify marketing integrations and conversion tracking.

Optimize campaigns for ROAS, CPA, CTR, and conversions.

Analyze performance and prepare regular campaign reports.

Conduct A/B testing on creatives, audiences, and landing pages.

Required Skills:

Strong experience in E-commerce & Shopify marketing.

Expertise in Meta Ads & Google Ads.

Knowledge of GA4, Pixels, and Conversion APIs.

Data-driven approach with reporting & optimization skills.

Preferred:

D2C brand experience

Strong analytical mindset (DM if this profile suites you) +91-9650907290

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person