Job Description

Location:

Remote

About the Project:

We are looking for a strategic Ad Partner to help scale a high-ticket educational brand in the

Artificial Intelligence & Tech Productivity

sector.

Our offer addresses a massive market need: helping creative professionals and freelancers adopt AI tools to automate their workflows and stay competitive. We have a validated funnel and a proven product; we need an expert to build a predictable traffic engine that fuels our sales team.

Note: The specific curriculum details and brand identity will be shared with shortlisted candidates.

The Role:

You will take ownership of our paid acquisition ecosystem. We are not looking for someone to just "boost posts." We need a strategist who understands how to use

YouTube (Google Ads)

to capture high-intent search traffic and

Meta (Facebook/Instagram)

to capture broad interest and retargeting traffic.

Key Responsibilities:

Cross-Channel Strategy:

Develop a unified strategy where the two platforms feed each other data, optimizing for the lowest blended Cost Per Acquisition (CPA).

Meta Ads:

Manage sophisticated campaigns targeting freelancers and agencies. You must be skilled in using "long-form copy" ads and video ads to pre-qualify leads.

YouTube Ads:

Manage In-Stream video campaigns. You must know how to build audiences based on specific search terms and competitor URLs.

Creative Feedback Loop:

You will analyze which creative angles are working and provide specific briefs for new video assets. You need to understand the "psychology of upskilling."

Data Integrity:

Audit and maintain Pixel/CAPI/GTM setups to ensure we have a "single source of truth" for our data.

Reporting:

Weekly updates on key metrics (Lead Cost, ROAS, Spend) with a clear roadmap for the week ahead.

Requirements:

3+ Years Experience:

Proven experience managing paid media budgets on Meta and Google.

Info-Product Expertise:

You MUST have experience scaling

Online Courses, Coaching, or Digital Products.

You need to understand the difference between selling a widget and selling a transformation.

YouTube Proficiency:

You are an expert in YouTube In-Stream ads (skippable video).

AI/Tech Savvy:

You are familiar with the generative AI landscape (ChatGPT, Midjourney, No-Code) and can speak the language of a tech-forward audience.

Analytical:

You are comfortable using data to disprove your own assumptions. You follow the numbers, not the trends.
Job Types: Part-time, Contractual / Temporary

Pay: ₹100,600.00 - ₹200,600.00 per month

Work Location: In person