Job Description

:

We are looking for a highly driven

Paid Media Buyer

who can manage, optimize and scale our ad campaigns across multiple platforms. The ideal candidate should have hands-on experience with paid ads, strong analytical skills, and a deep understanding of performance marketing for D2C/E-commerce brands.

Key Responsibilities:

Plan, launch and manage paid advertising campaigns across Meta, Google and other relevant platforms. Execute all campaigns

hands-on

, ensuring optimal performance and maximum ROI. Conduct

A/B testing

for audiences, creatives and placements. Monitor, analyze and fix

CAC (Customer Acquisition Cost)

. Manage full-funnel strategies including

top-of-funnel prospecting

and remarketing/retargeting. Optimize campaigns based on real-time performance metrics (ROAS, MER, CTR, CPC etc.). Collaborate with creative and marketing teams for ad creatives, copies and campaign strategy. Prepare regular reports on performance, insights and future recommendations. Implement audience segmentation and leverage data-driven strategies to scale budgets effectively. Maintain strong understanding of paid media trends, platform updates and advanced targeting methods.

Requirements:

Proven experience as a Paid Media Buyer, Performance Marketer or similar role. Strong understanding of paid advertising across Meta, Google and other platforms. Experience in performance optimization, retargeting campaigns, and funnel-based strategies. Ability to independently manage budgets and scale campaigns. Hands-on expertise in analytics tools and ad dashboards. Prior experience in

D2C or E-commerce advertising

is a big plus. Strong analytical, decision-making and problem-solving skills.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person