Job Description

Job Summary:

We are looking for a strategic and analytical

Paid Media Specialist

to plan, execute, and optimize paid advertising campaigns across multiple digital channels. You will play a key role in driving qualified traffic, conversions, and ROI through platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and others.

Key Responsibilities:

Develop and manage paid advertising campaigns across Google, Facebook/Instagram, LinkedIn, YouTube, and programmatic platforms. Execute performance-driven strategies focused on customer acquisition, lead generation, or e-commerce sales. Build and optimize media plans, budgets, and targeting strategies based on campaign goals. Create, test, and refine ad copy, creatives, and landing page experiences. Monitor, analyze, and report on performance metrics (ROAS, CPA, CPM, CTR, conversions). Manage daily ad spend and ensure budget pacing and performance efficiency. Conduct A/B tests on creatives, messaging, and targeting. Collaborate with internal teams (design, content, analytics) to execute campaigns effectively. Stay current with platform changes, industry trends, and emerging technologies.

Required Skills & Qualifications:

2-5+ years of hands-on experience managing paid campaigns. Expertise in platforms such as: Google Ads (Search, Display, YouTube) Meta Ads Manager (Facebook/Instagram) LinkedIn Ads Strong analytical skills and experience using Google Analytics, Looker Studio, or similar reporting tools. Proficiency in managing performance metrics like CPA, ROAS, CTR, and conversion rate. Knowledge of audience segmentation, retargeting, and full-funnel strategies. Experience with conversion tracking setup using Google Tag Manager or platform pixels.

Preferred Qualifications:

Google Ads and Meta Blueprint certifications. Experience with e-commerce platforms (Shopify, WooCommerce) or CRMs (HubSpot, Salesforce). Familiarity with DSPs (like DV360) and programmatic buying. Knowledge of SEO, CRO, or affiliate marketing is a plus.
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹54,623.77 per month

Benefits:

Food provided
Schedule:

Monday to Friday
Supplemental Pay:

* Performance bonus