Job Description

Company Overview

PROHED is a digital marketing company that helps businesses grow by providing a blend of digital media and market intelligence. Their marketing solutions are driven by innovation, excellence, progress, and satisfaction. With a focus on enhancing visibility, managing reputation, generating leads, and providing market intelligence, PROHED simplifies digital marketing for their clients. The company has 11-50 employees and is headquartered in Gurugram.

Job Overview

The Paid Media Associate Manager will be responsible for managing and optimizing paid media campaigns across various platforms. They will work closely with the marketing team to develop and implement strategies that drive traffic, generate leads, and increase brand visibility. This role is based in Gurugram and offers a competitive salary range. PROHED is a marketing services company with a team of young, expert minds dedicated to delivering intelligent solutions and optimum results for clients.

Qualifications and Skills

• Bachelor\'s degree in marketing, advertising, or related field
• Proven experience managing and optimizing paid media campaigns
• In-depth knowledge of various paid media platforms, such as Facebook Ads Manager and Google Ads
• Strong analytical skills and ability to interpret data to make effective decisions
• Excellent communication and collaboration skills
• Creativity and ability to think strategically
• Ability to thrive in a fast-paced, deadline-driven environment
• Attention to detail and strong organizational skills
• Certifications in Google Ads and Facebook Blueprint are a plus

• Develop and implement paid media strategies to drive traffic and generate leads
• Manage and optimize paid media campaigns across platforms such as Facebook, Google, and others
• Monitor campaign performance and make data-driven decisions for optimization
• Collaborate with the marketing team to align paid media efforts with overall marketing goals
• Conduct research and stay up-to-date with industry trends and best practices
• Utilize market intelligence data to inform paid media strategies
• Track and analyze campaign metrics to evaluate success and make recommendations for improvement
• Manage relationships with external partners and vendors
• Stay informed on platform updates and changes in paid media advertising policies

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