Paid Media Analyst

Year    KA, IN, India

Job Description

Who are we?





A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.





Our universe is made up of award-winning business arms Brave Bison, Engage and SocialChain. And we're underpinned by our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.





We're a global collective who live and breathe digital, working with some of the boldest brands and sports rights holders in the world to capitalise on the complexity that defines the modern marketing landscape.







Our mission





New platforms, new behaviours, new audiences, new trends, new technologies, new regulations--our clients' worlds get more complex daily. Their agency partnerships shouldn't. It's our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.





That's why we make it our mission to

capitalise on complexity

for our clients--by crafting dynamic digital solutions that outpace tomorrow's challenges.




Our values





We're a proudly diverse business comprised of deep specialists across social media, digital marketing and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values:




Bold Curiosity.

We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients' worlds and are always hungry to learn more about them, our specialisms and each other.

Connected Clarity.

We are focused in our collaboration -- joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.

Positive Encouragement.

We want to make working with us the best part of someone's day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.

Constant Impact.

We believe in outcomes over outputs.We're goal orientated, results driven and data-led.We show up with passion every day. And we're always honing our craft.



Engage







Engage are solutions partners to some of the most progressive and successful sports brands across the globe. Driven by data, we use the latest technology to help rights-holders and brands build audiences and drive new revenue streams. Our content services combine digital strategy, production, and distribution to engage audiences across every screen. Our clients include FIFA, Real Madrid, ICC, Formula 1, Godolphin and New Zealand Rugby.

Role & responsibility :







From a Strategy and Creation perspective, you will:

Create and set up new paid media campaigns for clients (mostly

on Google Ads and Meta

). Support the PMM/PMPD in the development of the paid media strategy Research and analyse new market trends and seasonality fluctuations and apply learnings to the campaign(s) Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes Keyword & audience research: Think laterally and creatively to produce keywords and identify relevant audiences for campaigns Work alongside the Audience & Data Insights Team and use our social listening tools to identify and build an understanding of our clients/prospects target audiences and trends. Ad creation: Create compelling ads for clients considering tone and brand Analyse and use conversion tracking data to further optimise and develop campaigns Prepare analysis for client monthly and quarterly review meetings



From an Optimisation and Development perspective, you will:





Ensure basic optimisation practices, i.e. Search Query Reports (SQR's), audience / placement targeting, and Budget Health Checks are being carried out A/B Testing: Test ad copy / formats, match types and landing pages, audiences, placements, analyse results and recommend campaign changes and updates Ensure day-to-day operations are aligned with campaign strategies and commercial goals Ensure work is prioritised and implemented based on agreed deadlines



From a Client Interaction perspective, you will:





Contribute to client weekly calls including updating WIP's/Roadmaps or client logs Attend client monthly and quarterly review meetings with Account Managers, supporting presentation with some detailed analysis on performance and/or testing Respond to client requests/emails when applicable to your deliverables and priorities






From a Training & Mentoring perspective, you will:





Be on hand to answer questions and offer support to the Paid Media Executives on a daily basis Deliver training to the overall department across a range of topics in Paid Media and be a go-to person for other departments






Desired behaviours

:



You'll have an innate curiosity and a willingness to share ideas, thoughts, and insights with your team and the business You'll be energetic, enthusiastic, determined, and proactive A respect for others' point of view You'll possess excellent communication skills and work well with different departments across the business You'll be data-driven and analytical with a keen eye for attention to detail, especially when employing individual processes and procedures



Qualification & skills requirements :





Hands on on experience with Google Ads and social platforms, with demonstratable expertise managing campaigns across Search, Shopping and Social channels. Intermediate Microsoft Excel knowledge and skills Previous experience in a similar role (Agency or client-side) Self-motivated, results-driven, and analytical individual Strong organisation and excellent copywriting skills Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine A confident and clear communicator, both in person and via other mediums, able to quickly build excellent working relationships with internal and external stakeholders * Creative and strategic thinking to identify opportunities and challenge the status quo

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Job Detail

  • Job Id
    JD4019992
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    KA, IN, India
  • Education
    Not mentioned
  • Experience
    Year