Job Description

Job Summary:

We are looking for a performance-driven

Paid Marketing Specialist

with 2-3 years of hands-on experience in running and optimizing paid campaigns for

IT products and SaaS solutions

. The ideal candidate will be well-versed in Google Ads, LinkedIn Ads, and Meta (Facebook/Instagram) platforms, and capable of building high-converting ad funnels that generate quality leads and conversions.

Key Responsibilities:

Plan, execute, and manage paid campaigns across

Google Ads, Facebook, Instagram, LinkedIn

, and other relevant platforms. Conduct keyword research, competitor analysis, and audience targeting to optimize campaign reach and ROI. Monitor and analyze ad performance daily to identify trends, insights, and areas for improvement. Manage campaign budgets efficiently while meeting performance KPIs (CPL, ROAS, CTR, etc.). Collaborate with the content, design, and product teams to develop engaging ad creatives and landing pages. Create detailed reports and dashboards to track performance and present results to stakeholders. Run

retargeting and remarketing campaigns

to nurture leads and boost engagement. A/B test ad copy, creatives, and targeting strategies to identify top-performing combinations. Stay updated on industry trends and best practices in digital advertising, especially for

B2B and IT products

.

Required Skills & Qualifications:

2-3 years of experience in running paid ad campaigns, preferably for

IT products, SaaS, or tech-based services

. Strong knowledge of

Google Ads (Search, Display, YouTube)

and

LinkedIn Ads

(especially for B2B targeting). Familiarity with

Meta Ads Manager

,

Google Analytics

,

Google Tag Manager

, and

Hotjar/Crazy Egg

is a plus. Proficient in campaign performance analysis and reporting using

Google Data Studio, Excel

, or similar tools. Basic understanding of

conversion funnels, CRM integration

, and lead qualification metrics. Excellent communication skills and ability to work with cross-functional teams. Certification in Google Ads and/or Meta Blueprint (preferred but not mandatory).
Job Type: Full-time

Pay: ₹200,000.00 - ₹400,000.00 per year

Benefits:

Paid sick time Provident Fund
Schedule:

Monday to Friday
Experience:

Paid marketing : 2 years (Required) Performance marketing: 1 year (Required)
Location:

Mohali, Punjab (Required)
Work Location: In person