Job Description

Company Description About Dentsu India: Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists. Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients every day to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world. In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change. Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million. Learn more at: https://www.dentsu.com/ https://www.dentsu.com/careers https://www.merkle.com We are seeking a skilled and driven Google Ads Expert to join our team. As a Google Ads Expert, you will play a pivotal role in planning and executing effective Google Ads campaigns to achieve client objectives and maximize ROI. You will be responsible for closely monitoring campaign performance, conducting optimizations, and ensuring the highest level of service and expertise in Google Ads. Responsibilities: Develop strategic plans for Google Ads spends based on client objectives and budget allocations. Monitor campaign performance daily and promptly raise alerts for any deviations from the plan. Create comprehensive Google Ads campaign strategies aligned with client objectives. Implement Google\'s latest initiatives, best practices, and Sokrati\'s tools for improved campaign results. Regularly publish case studies to showcase service quality and Google Ads expertise. Develop optimized monthly and quarterly plans for Google Ads optimization, spends, and initiatives. Document all account optimizations and client deliverables in the ticketing system within defined SLAs. Handle client escalations and take ownership of data, initiatives, and resolutions. Send daily updates to clients regarding campaign performance and ongoing optimization activities. Conduct regular client connects and collaborate with the client\'s Google point of contact to strategize. Monitor client KPIs daily and take necessary actions based on performance trends. Prepare and deliver monthly or quarterly business review presentations. Provide weekly updates to the senior client point of contact in the defined TGIM format. Document all client communications on emails with relevant team members. Collaborate with other marketing channels within Merkle Sokrati for a holistic client narrative. Ensure a Quarterly Client Satisfaction Index (CSI) feedback rating of at least 9 out of 10 and conduct detailed Root Cause Analysis (RCA) for any scores below 9. Conduct a thorough account audit once every quarter to align campaigns with client objectives. Maintain a detailed dashboard for the Engagement team, including past performance data and results. Qualifications 1.5+ years of experience in Paid Search ads Proven experience as a Google Ads Expert with a track record of successful campaigns and ROI optimization. In-depth knowledge of Google Ads platform, best practices, and tools. Strong analytical skills and ability to interpret campaign data to make informed decisions. Excellent communication and presentation skills for effective client interactions. Ability to work collaboratively with cross-functional teams. Detail-oriented with a focus on documentation and SLA adherence. Strong problem-solving and conflict resolution abilities. Understanding of marketing metrics and key performance indicators (KPIs). Additional Information Apply only if: You are ready to relocate to Pune. You have 4-6 years of relevant experience in Paid Google Ads.

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