Job Description

Job description

PPC (Pay Per Click) Manager

Overview (Night Shift)

We are seeking a PPC (Pay Per Click) Manager to plan and run our PPC campaigns. You will be also required to track and manage our paid search budgets. As a PPC (Pay Per Click) Manager, you will be responsible to do search engine marketing (SEM) including search engine optimization (SEO) for our clients. For this position, you should be extremely good with numbers and have great analytical skills. Your main objective should be to ensure that our PPC ads and promotion endeavors have the most astounding return on investment (ROI.) We truly believe that this is a once-in-a-lifetime opportunity for the right candidate - a chance to work with an aspirational brand and a product that is loved by everyone the world over. We hope you are as excited as we are about the future at Black Rock Digital and can't wait to hear from you!

Responsibilities

Strategize the campaign optimization activities across multiple advertising engines (Search, Display) for 20-30 clients, You would be responsible for managing multiple clients ranging in budgets, with many hovering around $50,000 per month. Previous experience managing similar budgets is preferred. Developing near and long-term PPC account strategies and roadmaps Keyword research (discovery and expansion), review and editing of ad copy, review and analysis of web site performance metrics, and optimization of campaigns Growing departmental revenue and budget under management Monitor and report on key performance indicators, and opportunities for improvement on a regular basis Drive continued innovation and best practice implementation, regularly sharing your knowledge with the team and top executives Stay current with new advances in online marketing, competitive landscape, and keyword research

Requirements

BA/BS degree in Marketing, Digital Media, or a related field. 6-9 years of experience strategizing paid search engine marketing campaigns Experience with strategizing clients paid accounts & social media (Google, Bing, Facebook) Expert in Goal and conversion tracking Strong Auditing skills (analytical, data visualization and reporting) Expertise in Automation Tools Experience with behavioural targeting/remarketing campaigns Previous experience must be with an online marketing agency is an asset Proven 6-9 years of experience as a PPC Specialist. Professional certification in Google Ads will be preferred. Experience with digital reporting, tagging, tracking, and analytics, including Google Analytics and Google Tag Manager Exceptional knowledge of SEO and advanced digital marketing skills. Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, WebTrends, etc. Understanding HTML and XML will be an added benefit. Outstanding verbal and written communication skills. Ability to work under pressure and prioritize tasks. Outstanding analytical, interpersonal, and organizational skills. Excellent problem solving and networking skills. Strong work ethics.
Job Types: Full-time, Permanent

Pay: ₹55,000.00 - ₹60,000.00 per month

Benefits:

Health insurance Paid sick time Provident Fund Work from home
Schedule:

Fixed shift Monday to Friday Night shift
Application Question(s):

How soon can you join us
How many years of full-time experience do you have working specifically as a Paid Ads Specialist (not as a general Digital Marketer)

Experience:

Full term Paid Ads: 5 years (Required) working with agency: 4 years (Required)
Language:

English (Required)
Shift availability:

Night Shift (Required)
Work Location: Remote