Paid Ads Specialist (Google & Social Media Ads) :We are seeking an experienced and results-driven Paid Ads Specialist to manage, optimize, and scale our digital advertising campaigns. This role involves strategy, execution, and performance tracking of paid ad campaigns to drive ROI and lead generation.Responsibilities:- Create, manage, and optimize paid ad campaigns across Google Ads, Facebook/Instagram Ads, and other platforms.- Conduct keyword research and audience targeting.- A/B test creatives and landing pages to improve conversion rates.- Track KPIs and prepare performance reports.- Recommend budget adjustments based on campaign performance.- Stay up to date with platform updates and best practices.Requirements:- Hands-on experience managing paid ads.- Proficiency with Google Ads, Meta Ads Manager, and possibly others (LinkedIn, etc.).- Strong understanding of digital marketing metrics (CPC, CPA, ROAS, CTR).- Experience with Google Analytics, UTM tracking, and conversion tracking.- Ability to work independently and meet deadlines.Bonus: Experience in eCommerce, SaaS, or lead generation campaigns. (ref:updazz.com)
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