Job Description

Job Title- Paid Ads Specialist (Google Ads)

Experience-Minimum 3+ Years

of hands-on experience

Location-

Dwarka, Delhi-

Delhi Candidates Preferred

Employment Type-

Full-time

About the Role

We are seeking an experienced, analytical, and results-driven

Paid Ads Specialist

to lead and scale our Google Ads initiatives. This role requires a minimum of

3 years of dedicated experience

managing high-budget campaigns, with a proven track record in either

E-commerce or Lead Generation businesses

. A significant part of this role will involve managing advertising strategies for our diverse

international clientele

. We are strongly prioritizing candidates based in

Delhi

or the NCR region.

Key Responsibilities

Strategic Oversight:

Develop and execute advanced, full-funnel paid advertising strategies across all Google Ads networks (Search, Shopping, Display, Video, PMax) to meet ambitious performance goals (ROAS, CPA, CPL, Revenue).

Business Specialization:

Demonstrate expertise in scaling campaigns for either:

E-commerce:

Deep knowledge of Google Shopping optimization, product feed management, and maximizing Return on Ad Spend (ROAS).

Lead Generation:

Proven success in minimizing Cost Per Lead (CPL) and improving lead quality for B2B or service-based businesses.

International Client Management:

Take full ownership of paid media strategies for a portfolio of

international clients

, understanding nuances in different global markets, time zones, and reporting requirements.

Optimization & Analysis:

Conduct rigorous testing (A/B testing, incrementality testing) on bidding strategies, ad copy, creatives, and landing pages. Use advanced segmentation and attribution models to uncover optimization opportunities.

Technical Setup:

Ensure flawless conversion tracking setup using

Google Tag Manager

and

Google Analytics 4 (GA4)

, ensuring data integrity across all campaigns.

Budget & Forecasting:

Manage significant advertising budgets, provide accurate performance forecasting, and proactively recommend budget shifts based on real-time data analysis.

Reporting & Communication:

Deliver clear, strategic performance reports and present actionable insights directly to clients and internal stakeholders, articulating complex data in simple business terms.
Required Skills & Qualifications

Experience:

Minimum 3+ years

of verifiable, hands-on experience managing Google Ads campaigns.

Client/Agency Experience:

Proven experience in managing campaigns for multiple clients or brands, especially those located internationally.

Business Model Expertise:

Demonstrated success in driving measurable results in either

E-commerce or High-Volume Lead Generation

.

Platform Proficiency:

Expert-level mastery of the Google Ads platform and associated tools (Google Editor, Merchant Center, GA4).

Location Preference:

Candidates residing in

Delhi

or the NCR region are strongly preferred.

Analytical Skills:

Advanced proficiency in data analysis, pivot tables, and using data visualization tools to inform strategy.

Communication:

Exceptional client-facing communication skills, both written and verbal, for managing international stakeholders.
Job Types: Full-time, Permanent

Pay: Up to ₹30,000.00 per month

Work Location: In person