Job Description

InstaServ is looking for a talented Paid Ads Specialist

with hands-on experience in managing Google Ads, Facebook Ads, Shopping Ads, Catalogue Ads, and Lead Generation campaigns. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns to drive high-quality traffic, generate leads, and maximize conversions for our clients.

Key Responsibilities:

Develop, manage, and optimize paid advertising campaigns across Google Ads and Facebook Ads. Conduct keyword research, create compelling ad copies, and implement effective targeting strategies. Set up and enhance shopping ads, catalogue ads, and performance-focused lead generation campaigns. Monitor daily campaign performance, analyze data, and provide actionable insights and recommendations. Perform A/B testing to improve CTR, conversion rates, and overall ROAS. Stay updated on the latest trends, platform updates, and best practices across paid media channels. Collaborate with the digital marketing team to ensure paid ads strategies align with overall marketing goals.

Requirements:

Proven experience as a Paid Ads Specialist or similar role with strong expertise in Google Ads and Facebook Ads. Solid understanding of paid advertising principles, including keyword research, bidding strategies, ad targeting, and optimization. Experience with shopping ads, catalogue ads, and lead generation campaigns. Proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and other relevant tools. Strong analytical abilities with the skill to interpret performance data and make data-driven decisions. Excellent communication and teamwork skills to work effectively within a fast-paced environment.
Job Types: Full-time, Permanent

Pay: ₹25,838.71 - ₹45,681.73 per month

Benefits:

Flexible schedule Leave encashment
Work Location: In person