Job Description

Boo careersPersonality Social AppBoo is a personality-based social/dating app that allows you to deeply understand anyone and connect with people who intuitively understand you.The RoleYou will be responsible for :Strategic Planning:

• Develops and implements paid advertising strategies aligned with overall marketing goals.
• Defines target audiences, sets campaign objectives, and determines budgets.

Campaign Creation and Management:

• Creates and launches targeted ads on platforms like Google Ads, Meta and others.
• Manages bid strategies and budgets to optimize campaign performance.
• Conducts keyword research and optimizes ad copy and creatives.

Performance Analysis and Optimization:

• Monitors and analyzes campaign performance metrics (impressions, clicks, conversions, ROI).
• Identifies areas for improvement and optimizes campaigns for better results.
• Conducts testing to refine ad creatives, copy, and targeting.

Collaboration and Communication:

• Collaborates with other marketing team members (content creators, SEO specialists, etc.).
• Provides regular reports on campaign performance and makes data-driven recommendations.

Staying Updated:

• Keeps up-to-date with industry trends, platform updates, and emerging technologies.
• Ensures ad campaigns comply with platform policies and guidelines.

Skills and Qualifications:

• Strong analytical skills: Ability to interpret data and make data-driven decisions.
• Familiarity with digital marketing platforms: Experience with Google Ads, Meta Ads, etc.
• Understanding of marketing principles: Knowledge of targeting, bidding strategies, and campaign optimization.
• Excellent communication and collaboration skills: Ability to work effectively with other team members.
• Creativity and problem-solving skills: Ability to develop engaging ad creatives and troubleshoot issues

Ideal Profile

• You have at least 3 years experience ideally in Digital Marketing or Performance Marketing within Media & Entertainment and Internet industry.
• You have working knowledge of PAID ADS MARKETING
• Experience within would be a strong advantage.
• You possess strong analytical skills and are comfortable dealing with numerical data
• You pay strong attention to detail and deliver work that is of a high standard
• You are highly goal driven and work well in fast paced environments

What's on Offer?

• Flexible working options
• Fantastic work culture
• Opportunity to make a positive impact

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