Job Description

Paid Ads Manager

We're a fast-growing digital marketing agency that helps

moving and home service companies dominate online

. From SEO and paid ads to social media, we drive measurable growth for service brands nationwide.

We're looking for an experienced

Paid Ads Manager

to lead strategy and execution for multiple client accounts. You'll combine analytical precision with creative strategy -- managing high-performing campaigns that generate real results. This role offers autonomy, leadership growth, and the opportunity to build a best-in-class paid media division within our agency.

This is a full-time, remote position; however, you must be available to work on the US PST time zone, and English fluency is required

How to Apply

Email apply@moversearchmarketing.com with the subject line:

Your Name - Favorite Color - Paid Ads Manager

Please include:

Your

PPC and paid social background

, including local service experience

Campaign results

(CPL, ROAS, CPC, lead volume improvements -- bonus if you attach a report) Examples of

ad copy, creatives, or campaign structures

you've built A summary of your experience with

Google Ads, Meta Ads, attribution tracking, and reporting

(Optional but highly encouraged!)A short video introducing yourself and your experience

Key Responsibilities

Client Management & Growth

Lead discovery calls to understand client goals and craft tailored paid media strategies. Conduct monthly performance reviews with clear, actionable insights. Build strong client relationships through proactive communication and consistent delivery. Develop scalable onboarding, reporting, and optimization processes. Identify opportunities to expand PPC services and upsell existing clients. Share insights and trends with clients via newsletters or updates.

Campaign Strategy & Execution

Plan, build, and manage high-performing campaigns in

Google Ads

(Search, LSA, Local, Display, YouTube) and

Meta Ads

(Facebook & Instagram). Translate client objectives into actionable strategies focused on leads, bookings, and ROI. Execute advanced

targeting, retargeting, and lookalike campaigns

for local markets. Manage budgets efficiently to maximize

ROAS and cost-per-lead

. Collaborate with our web and SEO teams to optimize landing pages for conversions.

Creative & Optimization

Develop and test ad copy, headlines, visuals, and CTAs for both search and social platforms. Conduct ongoing

A/B testing

across all campaign elements to refine performance. Manage keyword research, bidding, and

Quality Score optimization

in Google Ads. Keep creative and fresh with seasonal and service-specific updates.

Reporting & Analytics

Build clean, client-ready reports showing ROI across all paid channels. Present monthly performance summaries highlighting wins, learnings, and next steps. Connect data insights to tangible business outcomes like job bookings and service area growth. Recommend actionable optimizations backed by performance data.

Process Development & Collaboration

Create scalable frameworks and templates for PPC service delivery. Partner with SEO, web, and client success teams to align integrated campaigns. Develop documentation and best practices for paid media operations. Proactively identify at-risk accounts and implement retention strategies.

Required Skills & Qualifications

Required

2+ years managing

Google Ads and Meta Ads

campaigns (agency experience preferred). Proven success in generating

qualified leads

for local service businesses (moving industry a plus). Strong copywriting and creative optimization skills. Expert-level understanding of

conversion tracking, audience targeting, and bid management

. Excellent communication -- able to explain data clearly and confidently in client meetings. Data-driven mindset with proven ability to optimize

CPL, ROAS, and lead quality

. Experience building reports and presenting insights to clients and stakeholders.

Preferred

Google Ads Certification

Experience with moving or home service clients Familiarity with

video ads

, TikTok, or Bing Ads Understanding of

CRM integrations and cross-platform attribution

Awareness of

seasonal ad strategies

for local service markets

Compensation & Growth

Compensation is

based on experience

and includes strong

growth and leadership opportunities

as we expand our Paid Ads division.

You'll participate in a multi-stage interview process, including:

1? Campaign review discussion

2? Test project -- creating ad copy, creative variations, and a sample campaign plan across Meta and Google Ads

At

Mover Search Marketing

, we value performance, creativity, and transparency. If you're passionate about helping service businesses grow through data-driven advertising -- and know how to turn campaigns into conversions -- we want to hear from you.

Job Types: Full-time, Permanent

Pay: ₹220,000.00 - ₹3,100,000.00 per month

Benefits:

Paid time off * Work from home