Job Description

About the Role

We are looking for a highly skilled

Paid Ads & Lead Generation Specialist

who can manage and optimize campaigns across

LinkedIn, Meta (Facebook/Instagram), and Google Ads

to generate high-quality B2B/B2C project sales leads.

The ideal candidate must have hands-on experience in paid media strategy, campaign execution, tracking, optimization, and reporting to meet monthly ROI and lead targets.

Key Responsibilities

Plan, launch, and optimize

LinkedIn Ads, Meta Ads, and Google Ads

campaigns Create and manage full-funnel paid marketing strategies to drive qualified leads & conversions Build targeted audiences and custom segments across platforms Conduct A/B testing for creatives, messaging, and landing pages Track and measure campaign performance (CPC, CPL, CPA, ROAS, CAC) Manage and optimize budgets to ensure maximum ROI Use CRM & automation tools for lead nurturing Report weekly performance insights & growth opportunities Stay updated with latest performance marketing and AI automation trends

Required Skills

Minimum

3+ years

of proven experience in paid marketing & lead generation Expert in

LinkedIn Lead Gen, Facebook/Instagram Ads, Google Search & Display Ads

Strong understanding of

conversion funnels, retargeting & remarketing

Experience using tools such as

Google Analytics, Meta Business Manager, LinkedIn Campaign Manager, Google Tag Manager, HubSpot/Zoho CRM

Knowledge of AI tools for ad optimization, audience insights & content creation (ChatGPT, AdCreative.ai, Jasper, etc.) Strong analytical, reporting & communication skills

Nice to Have

Experience in B2B lead generation (IT, SaaS, Digital Services, Agency) Certification in Google Ads, Meta Ads, HubSpot, LinkedIn Marketing Basic landing page building skills (WordPress, Webflow, Unbounce)

What We Offer

Competitive salary and growth-driven work environment Opportunity to work with global clients and advanced ad technologies Learning & performance-based bonusesA
Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

Flexible schedule Leave encashment Paid sick time Paid time off Work from home
Application Question(s):

Which paid advertising platforms have you worked on?
(LinkedIn, Meta, Google, others)

Which tools have you used for campaign management & analytics?
(Google Analytics, GTM, Zoho/HubSpot CRM, AdCreative.ai, etc.)

What AI tools have you used to optimize ad campaigns or ad creatives? How many leads have you generated monthly from:
LinkedIn Ads: _
Meta Ads: _
Google Ads: _

Which industry niches have you generated leads for?
Work Location: In person