Fitelo is a fast-paced Indian D2C Health-tech startup looking to hire exceptional talent. It is an AI powered online platform for weight loss and chronic disease management. The company was founded with a vision to help customers take the healthier route by eating right, staying active and building healthy habits. It has grown exponentially with strong unit economics and is now looking to expand its team across multiple roles.
About the role:
We are looking for a dynamic Page Manager
to lead content creation and collaborate with our creative team as we launch social media pages for our wellness program that helps clients
Cure & Reverse
lifestyle diseases like obesity, PCOS, and diabetes. This page will spotlight our expert doctors and nutritionists who guide individuals toward healthier, more sustainable lifestyles. Our goal is to build a vibrant community, increase engagement, and grow visibility through creative, insightful content--ultimately transforming the page into a trusted hub for wellness discussions and discoveries.
Specifically, this role will involve:
Content Strategy & Creation -
Plan, ideate, and execute high-quality content (reels, posts, and stories) that align with audience interests and platform trends.
Collaboration with Creative Team -
Work closely with editors, designers, and performance marketing teams to create visually appealing and engaging content.
Community Building & Engagement -
Foster an active online community by engaging with followers through comments, DMs, and interactive content.
Page Growth & Visibility -
Implement strategies to improve reach and engagement through content-driven approaches.
Trend Spotting & Innovation -
Stay updated with Instagram trends and best practices to develop fresh, high-impact content.
Influencer & UGC Collaboration -
Identify and engage with content creators to enhance brand reach.
Analytics & Performance Tracking -
Monitor content performance, audience behavior, and engagement trends to refine content strategies.
Ideal Candidate will have:
Experience in social media management, content creation, or digital marketing (Instagram-focused experience preferred).
Strong understanding of content trends, engagement strategies, and performance-driven content.
Experience working with designers, editors, and performance marketers to create high-quality content.
Ability to create and experiment with different content formats (reels, carousels, interactive stories, etc.).
Creative mindset with a keen eye for storytelling, aesthetics, and audience engagement.
Basic knowledge of tools like Canva, CapCut, or InShot for quick content creation is a plus.
Qualifications:
Bachelor's degree preferably in marketing, communications, journalism, or a related field
Job Type: Full-time
Pay: ?300,000.00 - ?600,000.00 per year
Schedule:
Day shift
Work Location: In person
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