Job Description

About The Role:
As a Graphic Designer, you will play a pivotal role in driving business growth for PayU by crafting visually captivating content tailored to our user base. Collaborating closely with copy writers, video producers, and marketing teams, you will be responsible for producing compelling marketing materials across various mediums, both offline and online.
Your responsibilities will encompass designing content for a wide range of channels, including films, promos, print materials, outdoor displays, digital platforms, and activations. Additionally, you will be tasked with visually documenting our users' journeys across all stages, including acquisition (designing scripts and performance ad visuals), activation (creating engaging explainer videos and webinar visuals), and engagement (crafting visually appealing CRM campaigns and communication materials).
In this role, your creative skills and design expertise will be instrumental in capturing the attention of our target audience and contributing to the overall growth and success of the business.
Responsibilities:

• Expertise in Adobe Design Suite, Adobe Photoshop, Illustrator and other image-editing tools
• Proven experience in creating compelling visual storytelling artifacts such as illustrations, comic strips, and infographics
• Expertise in using AI tools like Midjourney, in Video, Pictory AI, Runway AI
• A strong portfolio to demonstrate the skills and expertise in design
• 5-8 years of professional design experience in design for on app creatives, eg- app banners, push notification creatives, in app pop-up, landing pages etc.
• Video editing capabilities for any video requirements that may arise
• Ability to tell stories with a command of visual, communication and motion design principles, including composition, framing, alignment, lighting and timing
• Understanding of what makes content - everything from motion graphics to live-action - engaging and successful across channels and audiences
• Passionate about graphic design, brand identity, typography, photography, illustration, and motion - keeping up with the latest trends across all
• Think conceptually to produce high quality, aesthetically executed creatives including illustrations, typography, and infographics for online content (both editorial and promotional) as well as social media
• Proven mastery of Adobe creative tools and ability to prototype visual design work in-situation to present concepts, brief creative partners, or for final delivery
• Design thinking

• Bachelor's degree - design/media preferred
• 5-8 years of graphic designing experience
• Experience in a top creative agency start-up, app-based company or creative team and working on app-based creatives & push notifications would be a plus
• Portfolio of previous advertising/digital work is a must
• Ability to see design as a tool for solving communication problems through data driven insights
• Experience delivering end-to-end design across media types, screens, formats and technologies
• A conceptual thinker and problem solver who is wildly creative and also obsessively meticulous
• Interest in AI
• Animation skills