Job Description

Job Title: Outreach Officer (Sales Outreach & Lead Engagement)

Role Type:

Full-time

Location:

Office-based / Hybrid

Reports to:

Sales Lead / Founder

Compensation:

As per experience

Role Objective

Drive high-quality outbound outreach by identifying the right prospects, initiating first contact, and warming leads for the sales team through structured, consistent communication.

Key Responsibilities

? Research and build targeted prospect lists (companies, decision-makers, roles)
? Execute outbound outreach via:

Email LinkedIn WhatsApp (where applicable)
? Personalize outreach messages based on industry, role, and use case
? Follow defined outreach sequences and ensure timely follow-ups
? Track responses, intent signals, and engagement levels
? Update CRM with:

Contact details Outreach status Response notes
? Coordinate with telecallers and sales closers for handover of interested leads
? Test subject lines, messaging angles, and outreach timing
? Share weekly insights on:

What messaging works Objections received Patterns in responses
Required Skills & Experience

? Strong written communication skills (clear, concise, professional)
? Basic research skills (LinkedIn, websites, Google, databases)
? Comfort with CRM tools or spreadsheets
? Understanding of B2B sales outreach fundamentals
? Discipline in follow-ups and data hygiene
? Ability to work with scripts and improve them over time

Good to Have

? Experience with LinkedIn Sales Navigator, Apollo, Lusha, etc.
? Exposure to SaaS / B2B services outreach
? Familiarity with email deliverability best practices
? Ability to spot buying signals early

Success Metrics

? Number of qualified conversations generated
? Reply and response rates
? Accuracy and cleanliness of CRM data
? Quality of handoffs to sales team
? Consistency in outreach execution

Job Type: Full-time

Pay: ₹20,000.00 per month

Work Location: In person