Job Description

Job Summary

We are seeking a highly skilled

SEO Outreach & Link-Building Specialist

with 2-5 years of proven experience in building high-quality backlinks and managing outreach campaigns. The role involves identifying link-building opportunities, building strong relationships with publishers, bloggers, and influencers, and executing white-hat link-building strategies to improve domain authority, search rankings, and organic traffic. The ideal candidate will have excellent communication skills, strong SEO knowledge, and a proven track record of successful outreach campaigns.

Key Responsibilities

Develop and execute comprehensive

white-hat link-building strategies

aligned with SEO and business goals. Identify, evaluate, and qualify

high-authority websites

through competitor analysis, industry research, and backlink audits. Conduct outreach to bloggers, publishers, influencers, and webmasters via

email, LinkedIn, Slack, and Facebook groups

to secure quality backlinks. Collaborate with content and SEO teams to create

link-worthy assets

(blogs, guest posts, infographics, research studies, etc.). Copy-edit and review content submitted by writers/bloggers to ensure it aligns with client requirements and SEO best practices. Manage and track outreach campaigns, including link placements, content submissions, and blogger/writer payments. Perform

broken link building

, reclaim unlinked brand mentions, and identify niche community posting opportunities. Write and manage

Quora answers/projects

for brand awareness and link-building. Create

pitch decks, link-building proposals

, and communicate results with internal teams and clients. Stay up-to-date with the latest

SEO trends, Google algorithm updates

, and link-building best practices. Maintain accurate records of outreach activities, backlinks acquired, and performance reports.

Skills & Qualifications

2-4 years

of proven experience in link-building, SEO outreach, and off-page SEO. Bachelor's degree in Marketing, Communications, or related field (preferred). Strong understanding of

Google's ranking algorithms, search engine guidelines, and SEO principles

. Hands-on expertise with SEO tools:

Ahrefs, SEMrush, Moz, Google Search Console

, etc. Excellent communication, negotiation, and relationship-building skills. Ability to manage multiple campaigns simultaneously with attention to detail. Experience with

guest posting, broken link building, resource link building

, and community outreach. Creative thinking and problem-solving abilities to develop innovative outreach strategies. Strong analytical skills to measure campaign performance and improve results. Familiarity with various

content formats

(blogs, infographics, videos). Experience with

digital PR outreach

(HARO, Qwoted, Terkel, etc.) for high-authority backlinks. Ability to promote

proprietary tools, calculators, or interactive assets

that naturally attract links. Skilled in

roundup/outreach campaigns

(e.g., expert roundups, industry listicles, stats pages) that generate ego-bait backlinks. Experience in identifying and securing placements on

resource pages

(universities, government, and niche industry sites). Proficiency in

forum posting, community engagement, and niche Q&A platforms

(e.g., Reddit, Quora, Discord, Slack groups) to build authority and earn contextual backlinks. Preferred:

Existing outreach database is a plus.

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Expected Joining Date:

Current CTC: Expected CTC: Notice Period:
Job Type: Full-time

Pay: ?12,000.00 - ?20,000.00 per month

Benefits:

Flexible schedule Work from home
Application Question(s):

Please provide your expected joining date, current CTC (including all components), expected CTC for this role, and your notice period.
Work Location: Remote