Job Description

Role Summary
Oswaal Books is hiring a Business Unit Head - Early Learning to lead, its premium early-
learning and children's publishing imprint.
This is a full P&L ownership role with responsibility for revenue growth, profitability,
brand building, product innovation, and team leadership across D2C, marketplaces,
offline retail, exports, and partnerships.
The role demands a builder's mindset - someone who can scale a business, not just
manage operations.
Key Responsibilities
1. P&L Ownership & Business Strategy

• Own end-to-end P&L for Lil Legends, including:

o Revenue targets
o Gross margins
o Marketing spends (ROAS/ACOS discipline)
o Inventory planning & working capital

• Build annual and quarterly business plans with clear growth levers

• Drive profitability improvement through pricing, cost optimization, mix, and channel

strategy

• Present performance updates and strategic plans to senior leadership

2. D2C Growth (Shopify / Website)

• Own the D2C business end-to-end

• Scale new user acquisition via:

o Meta, Google, influencer-led performance campaigns

• Improve conversion rate (CRO), AOV, and repeat purchase rate

• Drive retention via:

o Email, WhatsApp, loyalty, referrals, bundles, subscriptions

• Own:

o Website UX/UI roadmap
o Funnel performance
o Tech integrations (payments, CRM, analytics)

• Ensure D2C remains a profitable, scalable channel, not just a vanity one

2. Marketplaces (Amazon & Others)

• Own Amazon P&L and growth strategy

• Drive:

o Category leadership for key early-learning segments
o ACOS and TACOS discipline
o Listing excellence (IDQ, A+, videos, storefronts)

• Work closely with:

o Advertising teams
o Supply chain & inventory planners

• Evaluate and scale other marketplaces (FirstCry, Flipkart, etc.) where relevant

4. Offline & Field Sales

• Lead offline revenue across:

o General trade
o Modern trade
o Exhibitions (World Book Fair, fairs, events)
o Institutional / school sales (where applicable)

• Build:

o Distributor and FSE strategy
o Incentive structures and targets

• Ensure healthy:

o Discounts
o Credit cycles
o Returns control

• Strengthen Lil Legends' presence as a premium brand in offline retail

5. Influencer Marketing & Brand Building

• Own influencer strategy across:

o Parenting creators
o Educators
o Doctors / child experts

• Balance:

o Performance-led influencer campaigns
o Brand-led storytelling collaborations

• Build long-term creator partnerships, not just one-off posts

• Drive brand campaigns aligned with:

o Early-learning philosophy
o Parenting insights
o IP-led storytelling
6. Product Strategy & Publishing Roadmap

• Own the product and publishing roadmap:

o New launches
o Series development
o IP creation

• Ensure products are:

o Market-led
o Curriculum-aligned (NEP / NCF)
o Differentiated from competitors

• Work closely with:

o Editorial
o Design
o Production

• Balance:

o Commercial titles
o Brand-building / thought-leadership titles
7. International Sourcing & Partnerships

• Lead international publishing partnerships and imports

• Own:

o Commercial negotiations
o Pricing and margin structure
o India-market adaptation

• Explore:

o New licensing
o Co-editions

Skills Required