Job Description

Orange Health - Digital Marketing Specialist

About Orange Health :
Orange Health is an on-demand diagnostics service for Indian consumers that enables convenience, reliability and overall better healthcare outcomes. We are backed by high-quality investors like Accel, General Catalyst, Y Combinator, along with marquee healthcare and global investors.

The founders are Dhruv Gupta (Consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (Experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users. We havea team of experienced operations, product leaders, engineers, and healthcare professionals, who have built & scaled innovative platforms. The team hails from top institutes like IIT-KGP / Delhi/ Roorkee, BITS, Univ of Michigan, ISB, IIMs, IIIT, etc, with experience in leading startups and healthcare companies like Practo, Curefit, Unacademy, Licious, Ola, 91springboard, McKinsey, ITC, PwC, Apollo, Lal Pathlabs, Columbia Asia, Manipal, Metropolis, and more.

With our deep understanding of primary healthcare and its opportunities, we are building Orange Health to become the infrastructure of remote healthcare in India, starting with making diagnostics on-demand. Since our launch in 2020, Orange Health has grown fast to become a diagnostics leader in Bangalore by delivering a strong product experience. Currently rated 4.9/5 by consumers across Bangalore, and adopted by hundreds of doctors. We are expanding into different markets in India.

Currently we are available across Bangalore and NCR. We are also expanding into different metro cities within 24 months.

The overall team is now 650+

If bringing new solutions to the world excites you, then you should join us.

:

- We are looking for a Digital Marketing Specialist to create, track and optimise our digital marketing campaigns across all digital channels.

- You should have a strong grasp of digital marketing tools and be able to run digital marketing campaigns end-to-end.

- Digital marketing specialist will work with the marketing team to launch campaigns on time and on budget.

Experience: 2+ years of digital marketing experience in running paid campaigns

Responsibilities:

- Plan and execute all digital marketing, including SEM, facebook, display networks, UAC and affiliate campaigns.

- Measure and report performance of all digital marketing campaigns, and assess against goals(ROland KPIs)

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments

- Collaborate with internal teams to create landing pages and optimise user experience.

- Collaborate with affiliates and other vendor partners