Job Description

Key Responsibilities:

Collect, organize, and analyze sales, footfall, and operational data from each outlet on a weekly and monthly basis. Identify trends, gaps, and growth opportunities for each franchise outlet using data-driven insights. Develop customized marketing plans for individual outlets based on performance data, local demographics, and seasonal trends. Execute marketing strategies across online and offline platforms in coordination with the central team and the respective franchisee. Track and report on the performance of each marketing campaign and its ROI at the outlet level. Coordinate with vendors, designers, and digital marketing teams for campaign execution. Maintain strong communication and build trust with franchise owners; keep them updated on plans, performance, and strategies. Collaborate with operations teams to align marketing goals with outlet-level operational readiness and inventory. Present periodic performance and marketing impact reports to internal leadership and franchise partners.

Qualifications & Experience:

Bachelor's degree in Marketing, Business Analytics, Statistics, or related field. MBA preferred. 2-4 years of experience in marketing analytics, operations coordination, or a similar data-driven role (experience with QSR/F&B/franchise brands is a plus). Proficient in MS Excel (pivot tables, v-lookups), Google Sheets, and data visualization tools (e.g., Power BI, Tableau is a plus). Knowledge of digital marketing platforms (Meta, Google Ads), and campaign execution tools. Strong analytical and problem-solving skills with a commercial mindset. Excellent written and verbal communication skills.

Key Competencies:

High degree of ownership and attention to detail. Ability to handle multiple franchise relationships with professionalism. Data-first thinking with creative marketing execution. Strong interpersonal skills; able to influence without authority. Willingness to travel occasionally to visit outlets and conduct on-ground evaluations.
Job Type: Full-time

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person