Job Description

JD- Growth And Marketing
We are looking for a passionate, energetic individual to take complete charge of the Digital business for the given set of clients, and ensure adoption of Digital as a key marketing/advertising medium for the brand. One should be able to drive ideas and manage day to day tasks on various digital marketing channels and the shifting ecosystem.
About Momspresso:
At Momspresso, we are driven by our purpose of empowering women to express themselves and earn through our platform. 65000 Creators share blogs and vlogs in 10 different languages through the app, making us India\'s largest user-generated content platform for women, with 30 million of them visiting the site every month. The micro-influencer platform Momspresso MyMoney enables women to earn by participating in marketing campaigns from brands they use and love.
We are part of Honasa Consumer Pvt Ltd, owners of the Mamaearth brand, which recently became a unicorn. They are backed by Sequoia, Fireside Ventures and Sofina.
Our mission, over the next 3 years, is to create a \xe2\x80\x98network\xe2\x80\x99 that touches every woman in India. Brands will leverage this network through \xe2\x80\x98word-of-mouth\xe2\x80\x99 marketing campaigns and eventually for commerce. We believe that this is a highly disruptive idea that challenges the current paradigm in which brands operate. So if you want to become a part of our growth journey we would love to meet you or discuss this opportunity in detail.
Who can fit in: We are in a challenging growth-phase which means you have immense opportunities for personal and professional growth. From our experience, we have observed that some people fit in and thrive in our work environment better than others. We\xe2\x80\x99re not particularly fussed about your past but if you\xe2\x80\x99ve done any of the following; we\xe2\x80\x99d love to meet you:

• Followed a passion \xe2\x80\xa6 even if it means pursuing your partner/spouse.
• Done something you really believed in, especially when no one else did.
• Faced adversity and bounced back from it.
• Travelled extensively beyond home and work.
• Binge watched an entire series in one go.

We are looking for a motivated and results-driven individual to fast-track our Digital business for the given set of clients, and ensure adoption of Digital as a key marketing/advertising medium for the brand.
As a Growth Marketing Executive, you will be responsible for managing and supporting activities across all stages of the customer experience: customer acquisition, activation, retention, and up-selling. Working cross-functionally with the product management, design, tech and brand solutions teams, you will design and implement data-driven growth initiatives.
Our ideal candidate for this role is an expert in digital marketing, analytical and knowledgeable in using various analytic tools including Google Analytics.
Responsibilities:

• 
  Develop and oversee the implementation of growth marketing campaigns, including but not limited to managing SEO/ SEM, marketing database, email and YouTube channel optimization
• Create brand marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
• Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
• Leverage analytic tools (Google Analytics, Think with Google, and Google Trends, etc.) during market research to find ways to enhance the company\xe2\x80\x99s marketing efforts
• Ensure the company blog and website are continuously updated and optimized to provide a great user experience
• Compile performance reports to brief executive leadership on marketing initiatives and product performance and provide recommendations on improvement strategies

Must Have:

• 
  Strong Excel & PowerPoint competency
• Proven track record of successful growth campaigns, with samples and results of past campaigns
• Expertise with SEO and analytical tools for marketers, such as Google Analytics, Search Console, Semrush, Ahrefs, Screaming Frog, etc.
• Preferable requirement - Knowledge of HTML, CSS, Photoshop, Mailchimp, Hootsuite (or, other Social Media Management Systems)
• Outstanding written, oral and organizational ability.
• Strong Excel & PowerPoint competency

What you can expect:

• A work environment that will help you take initiatives, allow you to fail and allows you to reflect & improve
• An exposure to top management & key decision makers in the company
• An end-to-end understanding of how the business evolves and key challenges at each phase
• A great opportunity for professional & personal growth in a high growth environment
• An opportunity to work with & learn from a strong team of colleagues