Job Description

Increased product penetration and x-sell ratio across retail

banking

Quantitative

? Develop a Next Best Product/Action framework

using propensity models to maximize campaign

effectiveness

? Study behavioral trends to enable real-time

marketing

? Mine SME data for Trade Finance X-Sell

2. Tackle Customer Attrition

Quantitative

? Develop a proactive retention model to identify

attrition at early stage

? Develop retention framework to increase

engagement of potential attritors

3. Increase multi-channel Customer Engagement.

Quantitative

? Develop an engagement index to measure level

of customer stickiness

? Develop frameworks to increase engagement

across channels

4. Personalization

Qualitative

? Manage and enhance Customer Personas to

reflect changes in portfolio

? Enable real-time marketing through real-time

insights

? Develop algorithms to leverage its use on

Website, Online Banking and Mobile App

5. Customer Lifetime Value

Qualitative

? Manage and enhance Customer Lifetime Value

? Drive Customer-Level view

? Pricing Strategy

Job Type: Full-time

Pay: ₹100,000.00 - ₹1,500,000.00 per month

Work Location: In person