Rising India School of Excellence, we're reimagining education for the age of innovation, empathy, and global citizenship. Our goal is to make world-class, future-ready schooling accessible to every child in India's rising cities. As The School of Tomorrow, our very first campus of Goa is designed by Global School Design Experts - Education Design International (USA); is Apple-enabled and envisioned to provide world-class curriculum.
We're now looking for a
Digital Marketing Manager
who can bring this vision alive online - by crafting compelling campaigns, managing our digital presence, and building a powerful parent engagement ecosystem.
Role Overview
The
Digital Marketing Manager
will lead end-to-end digital strategy for the school from awareness to admissions - driving engagement, visibility, and conversions across platforms.
You'll work closely with the leadership, brand, and admissions teams to ensure every digital interaction reflects the soul of RISE: Innovation. Integrity. Impact.
Key Responsibilities1. Strategy & Planning
Develop and execute an integrated
digital marketing roadmap
for awareness, engagement, and admissions campaigns.
Drive brand positioning across digital channels in alignment with the school's vision and tone of voice.
Manage annual and monthly performance marketing budgets for measurable ROI.
2. Performance Marketing & Lead Generation
Plan and run high-impact campaigns across
Meta, Google, YouTube, and LinkedIn
to generate quality leads for admissions.
Optimize conversion funnels through A/B testing, landing page optimization, and remarketing.
Collaborate with the Admissions team to refine the digital-to-enrolment journey.
3. Content Marketing
Oversee creation of storytelling-led content (videos, parent stories, reels, campus showcases).
Manage website content, SEO optimization, and blog calendar.
Coordinate with internal creative and design teams to maintain a consistent brand voice and premium visual identity.
4. Social Media & Community Building
Develop and manage content calendars for Instagram, Facebook, YouTube, and LinkedIn.
Grow an engaged parent community through storytelling, live sessions, and influencer collaborations.
Track engagement metrics and ensure real-time social responsiveness.
5. Analytics, Reporting & Technology Integration
Measure and report performance of all digital campaigns using tools like Google Analytics, Meta Suite, and CRM dashboards.
Provide actionable insights for continuous improvement and campaign optimization.
Track organic search visibility, social media growth, and lead quality metrics.
Qualifications & Skills
Bachelor's or Master's degree in Marketing, Communications, or related field.
4-7 years of digital marketing experience, preferably in
education
Hands-on expertise with
Google Ads, Meta Ads Manager, SEO/SEM, CRM tools, and Analytics dashboards
.
Strong creative judgment with data-driven decision-making ability.
Excellent written and visual communication skills.
Team player with ownership mindset and passion for purpose-driven marketing.
Job Type: Full-time
Pay: ₹400,000.00 - ₹800,000.00 per year
Work Location: In person
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