Job Description

Designation - Product Marketing Manager

Company - SR Electro Pvt. Ltd.

A premier Indian company with expertise in

semiconductor distribution, kitting and consolidation

. Our diverse product range includes high-quality

LEDs, Driver ICs, Relays

and other active and passive components.

Job Summary:

We are looking for a strategic and driven

Product Marketing Manager

to join our team in the dynamic world of electronic components trading. This role will focus on driving product visibility, supporting sales growth, and aligning supplier and market expectations for industrial and automotive sector customers.

Key Responsibilities:

Market & Competitive Intelligence

Conduct in-depth market and customer research to identify trends and opportunities. Monitor and report on competitors' products, pricing, and positioning.

Product Positioning & Messaging

Develop clear, compelling value propositions for electronic components. Create product messaging tailored to key segments, including engineers, procurement teams, and OEMs.

Sales Enablement

Equip the sales team with tools such as pitch decks, datasheets, and competitive comparisons. Conduct training sessions and product briefings for internal stakeholders.

Supplier Collaboration

Liaise with suppliers to gather technical data, marketing materials, and campaign support. Coordinate co-marketing initiatives with key component manufacturers.

Go-to-Market Strategy

Plan and execute product launches and promotional campaigns. Ensure product availability aligns with campaign timing and customer demand.

Performance Monitoring

Track and report product sales, margins, and customer feedback. Analyze marketing efforts and adjust strategies to improve ROI.

Digital & Content Marketing

Generate technical and commercial content for catalogs, websites, social media, and newsletters. Optimize product listings and marketing materials for digital platforms.

Customer Engagement

Collect and analyze customer insights to guide product improvements and sourcing strategies. Build strong relationships with key accounts to understand evolving needs.

Key Requirements:

Bachelor's degree in Electronics, Marketing, Engineering, or related field. Proven experience in B2B product marketing, ideally in electronic components or industrial products. Strong understanding of the electronics distribution or trading market. Excellent communication, analytical, and project management skills. Proficiency in tools such as MS Office, CRM, ERP systems, and digital marketing platforms.

Preferred Skills:

Experience in the automotive or industrial electronics sectors. Knowledge of component specifications, datasheets, and technical sales. Familiarity with supplier engagement and co-branding campaigns.
Please share your cv on rati.srivastava@srelectro.in

Job Types: Full-time, Permanent

Pay: ₹700,000.00 - ₹1,200,000.00 per year

Benefits:

Cell phone reimbursement Provident Fund
Work Location: In person