Job Description

Job Title: Marketing Executive

Location:

Chromepet , Chennai

Employment Type:

Full-Time

Experience:

3+ Years

Job Title: Marketing Executive

Location:

Chromepet , Chennai

Employment Type:

Full-Time

Experience:

3+ Years

Key Responsibilities

Key ResponsibilitiesStrategy & Leadership Develop and execute

end-to-end marketing strategies

for media brands and software products
Brand & Media Marketing

Build and maintain strong

brand identity

across digital and offline platforms Oversee content creation for

social media, YouTube, blogs, ads, and PR

Manage influencer collaborations, media campaigns, and partnerships Monitor brand reputation and audience engagement
Digital & Performance Marketing

Plan and manage

paid campaigns

(Google Ads, Meta, LinkedIn, YouTube) Drive

lead generation

for software products and services Optimize SEO, ASO, and website conversion funnels Track KPIs, ROI, CAC, and campaign performance
Product & Software Marketing

Create

go-to-market strategies

for apps and software launches Work on product positioning, messaging, and user acquisition Collaborate on feature launches, demos, and customer onboarding content Support sales teams with marketing collaterals and pitch decks
Analytics & Reporting

Analyze marketing data and provide insights for continuous improvement Prepare weekly/monthly marketing performance reports Stay updated with industry trends, tools, and competitor activities Define marketing goals aligned with business growth and revenue targets Lead, mentor, and manage the marketing, media, and content teams Coordinate with Product, Sales, and Tech teams
Job Type: Full-time

Pay: ?12,951.64 - ?30,000.00 per month

Benefits:

Provident Fund
Experience:

total work: 1 year (Preferred) Marketing: 1 year (Preferred)
Work Location: In person