Job Description

Manager - Marketing - Fractional/FulltimeAbout Us:OpenGrowth.ai as a venture initiative is focused on AI and Expert led Workforce Innovation. It's Growth Services are focused on Venture Studio, Fractional Experts, AI powered Growth Selling, Growth Academy, EOR and Venture Assistance Services.Job Summary:The Marketing Manager will be responsible for overseeing and executing a comprehensive marketing strategy that encompasses content marketing, SEO, learning and development, business development, and market analysis. This role requires a strategic thinker with a proven track record in developing and implementing effective marketing initiatives. Key Responsibilities: Growth & Demand Generation:- Own and scale demand generation initiatives to consistently generate high-quality MQLs in defined ICP.- Build and execute integrated marketing campaigns (ABM, GTM) across paid, owned, and earned channels.- Collaborate with sales to align marketing efforts with the revenue funnel and conversion goals. Content Marketing:- Work in collaboration with the content team for effective content, blogs, newsletters, etc. - Develop storytelling that builds authority, trust, and drives engagement at every stage of the customer journey.- Manage content calendars for Social media handles for both inhouse and client. Performance & SEO:- Design and implement performance marketing campaigns (Google Ads, LinkedIn, etc.).- Increase engagements on different social media handles - Learning & Development (Internal Marketing Enablement)- Equip internal marketing and sales teams with learning resources, playbooks, and training sessions as and when required.- Promote a growth mindset and knowledge-sharing culture within the marketing function. Business Development Support:- Support GTM (go-to-market) initiatives with market research, positioning, and sales enablement collateral.- Nurture ecosystem partnerships and collaborations to amplify brand visibility. Market Intelligence & Analytics:- Continuously monitor competitive landscape and market trends to identify opportunities.- Analyze campaign and pipeline data to inform strategic decisions.Qualifications:- Bachelor's in Marketing, Communications, or related field; MBA preferred.- 8-10 years of marketing experience in B2B and services based industry with a strong focus on content and demand generation.- Hands-on experience with tools like HubSpot, Google Analytics, LinkedIn Ads, SEMrush/Ahrefs, etc.- Proven ability to run integrated campaigns that drive MQLs and pipeline growth.- Strong analytical, project management, and leadership skills.- Excellent written and verbal communication. (ref:updazz.com)