Job Description

Key Skills Required:- Excellent knowledge of all facets of Digital Marketing- Good and updated knowledge and hands-on experience in SEO and building organic audience/traffic- Experience in running PPC more specifically Google ads and LinkedIn ads- Good taste in design and selection of color pallets suitable to brand development- Experience in content marketing, creation and selection- Experience in running Email Marketing campaigns- Must have conducted lead generation and performance marketing campaigns with proven results- Highly creative with Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate- Proficient in marketing research and statistical analysis:- To strategize the company's digital marketing plan- To manage and improvise the company's on-page as well as off-page SEO- To plan, and execute the latest SEO strategies in the best interest of the company- To appoint and manage freelancers as well as interns/team members- To plan, design and execute Email Marketing campaigns- To manage and design posts of company's social media pages- To consistently update and use new strategies and tools- To create/source content and put it to best use- Optimizing landing pages and creating user/sales funnels- Setting up and optimizing PPC campaigns on all major search engines specifically google and linkedin- Think through and come up with creative ideas for growth digital growth strategies for the company and the product through digital marketing- Present ideas, concepts, designs, and methodologies on ways to improve Company's overall digital presence- Liaise and collaborate with the current/new digital marketing companies- Identifies trends and insights and constantly optimizes spends and campaign performance based on the insights- Evaluate emerging technologies in digital marketing and propose an enhancement of services, features, at company's website, portals and campaigns- Design or Coordinate with graphic designers for creating posts and creatives- Coordinate with a website developer- Research and analyze and beat, competitor digital activities- To plan and execute all web, SEO, PPC, database marketing, email, social media, and display advertising campaigns (ref:updazz.com)