As an Online Reputation Management Executive at INNsight, you will be a key driver in maintaining and enhancing our online standing. Your role will center around vigilantly overseeing, curating, and enhancing our digital footprint across diverse platforms to guarantee a favorable perception of our brand.
Responsibilities and Duties:
Online Surveillance:
Continuously track online references, reviews, and remarks regarding our brand, products, and services on various platforms, including social media, review sites, and online communities.
Response Oversight:
Craft thoughtful, timely responses to customer feedback, whether positive or negative, to foster transparent communication and address concerns effectively.
Content Curation:
Create and disseminate engaging, informative content that accentuates our brand's strengths and values, ensuring it adheres to our brand guidelines.
SEO Enhancement:
Implement SEO strategies to boost the visibility of positive content while mitigating the impact of negative information in search engine results.
Review Cultivation:
Encourage satisfied customers to share positive reviews and testimonials on relevant platforms.
Competitor Analysis:
Monitor competitors' online reputations, providing insights and recommendations to maintain a competitive edge.
Crisis Response:
Develop and execute crisis communication plans in the event of reputation-threatening incidents.
Reporting:
Generate routine reports and analytics on online reputation metrics, offering insights and suggestions to senior management.
Desired Profile
From freshers to those Experienced up to 01 Year, all are welcome.
Experienced candidates must have relevant experience in online reputation management or a related field.
Bachelor's degree in Arts, Management, Marketing, Communications, Public Relations, or a related field.
Proven experience/basic understanding of online reputation management or digital marketing.
Strong understanding of SEO principles and online analytics tools.
Excellent written and verbal communication skills.
Ability to think creatively and strategically.
Strong problem-solving skills and attention to detail.
Proficiency in social media platforms and reputation management tools.
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