Job Description

Job Title:

Online Marketing Specialist - E-commerce

Location:

Bhopal

Job Type:

Full-Time

Experience Required:

3-4 Years

Industry:

E-commerce / Online Retail

Job Summary:

We are looking for a results-oriented

Online Marketing Specialist

with 3-4 years of experience in digital marketing for e-commerce platforms. The ideal candidate should have excellent knowledge of

email marketing

,

Facebook and LinkedIn marketing

, and a proven ability to

generate high-quality leads

. They should also have experience in converting

vendors and dealers

through digital outreach and marketing automation.

Key Responsibilities:

Plan and execute targeted campaigns across Facebook, LinkedIn, Instagram, and other digital platforms Design and implement effective

email marketing campaigns

to engage prospects, generate leads, and onboard vendors and dealers Identify, target, and

convert vendors and dealers

using strategic digital communication and lead nurturing funnels Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads Create compelling ad creatives and promotional content in coordination with the content and design teams Monitor and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager Work on SEO strategies to improve website ranking and organic traffic Drive consistent lead generation through multiple channels including social media, email, and paid campaigns Track ROI, campaign KPIs, and provide actionable insights for continuous improvement

Required Skills & Qualifications:

Bachelor's or Master's degree in Marketing, Business, or Digital Media 3-4 years of experience in digital marketing, specifically for e-commerce platforms Strong hands-on experience in

email marketing platforms

like Mailchimp, Sendinblue, or Klaviyo Proven expertise in

Facebook Ads

,

LinkedIn campaigns

, and online

lead generation

Knowledge of how to convert vendors and dealers through digital outreach Proficiency in using SEO tools (SEMrush, Ahrefs), Google Analytics, and campaign management dashboards Excellent written and verbal communication skills Strong analytical, negotiation, and project management abilities

Preferred Qualifications:

Google Ads or Meta Certified Professional Experience with Shopify, WooCommerce, or similar CMS platforms Familiarity with CRM and marketing automation tools Ability to run A/B testing and optimize conversion funnels

Joining:

Immediate.

Job Type: Full-time

Pay: ₹16,000.00 - ₹30,000.00 per month

Work Location: In person