Job Description

Duties: What you get to do in this role: Assist in developing integrated digital media strategies with an eye to meeting goals and KPIs Help to prepare and deliver media activation presentations and end-of-campaign reports Coordinate with AdOps the implementation of digital media plans Create and manage digital campaign budgets with third-party vendors Obtain all assets, creatives and required tracking needed to launch campaign Provide day-to-day support to the Strategy team as needed, ranging from email communication with media agency and/or external vendors, following up on outstanding issues, budget confirmation, etc. Help to coordinate inputs between vendor and/or media agency Stay on top of vendor pacing and acts proactively to solve any issue that surfaces Work with internal client stakeholders and AdOps on campaign optimizations Collaborate with internal departments to deliver fully integrated campaigns Track and analyze digital campaign performance according to relevant goals and metrics Help to identify target audiences and understand their behavior and habits Help to determine the best media mix for our campaigns Follow digital media trends (programmatic, social, search, content syndication, etc.) Skills: Qualifications: 4+ years of digital marketing/program management and/or digital operations experience Experience running large scale programs and complex relationships Expertise in the digital advertising landscape and related technologies Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus Familiarity with the execution of digital advertising campaigns Outstanding interpersonal skills, relationship builder Strong experience developing operational workflows Comfort with business analytics and producing data-driven insights and reporting Education: -Bachelors and Above

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