We're looking for someone to take Habuild offline and bring it closer to our community, building hyper-local communities where our members don't just practice yoga online, but meet, bond, and spread the word in their own neighborhoods.
This is not a sales role. This is about creating belonging and brand love through real-world engagement. You'll design and run meet-ups, activate word-of-mouth, and make Habuild visible in people's lives beyond the screen.
Why This Matters
Community as a moat:
Our biggest strength is the connection people feel when practicing together. Offline, this grows even stronger.
Retention lever:
People who meet in-person attend more, stay longer, and feel Habuild is theircommunity.
Word of mouth:
Nothing beats a friend or neighbor saying "Come join me." This role ensures that spark spreads.
Brand love:
Merchandise, rituals, and stories make the Habuild experience tangible and memorable.
What Success Looks Like
We keep metrics simple and focused:
Input Metrics
Number of Habuild community meet-ups held per month
Number of members attending offline gatherings
Number of word-of-mouth touchpoints activated (referrals, merchandise usage, local buzz)
Output Metrics
Measurable increase in brand love(social mentions, testimonials, NPS from attendees)
Outcome Metrics
Higher retention among paid users who attend offline meet-ups
Higher attendance rates for daily/weekly online sessions from offline-engaged members
Your Responsibilities
Community Activation
Organize and scale hyper-local meet-ups for Habuild community members (parks, RWAs, cultural spaces).
Create playbooks so community members themselves can run meet-ups.
Integrate offline rituals (chai circles, post-yoga chats, festivals).
Word-of-Mouth & Merchandise
Design and distribute light-touch and innovative merchandise to drive visibility.
Capture and amplify stories from community events into WhatsApp, social, and PR.
Retention & Engagement
Track attendance of paid members who attend offline events and measure uplift vs. control group.
Work closely with the product & content team to feed offline learnings back into the online experience.
Ops & Reporting
Build dashboards for input/output metrics (meet-ups, attendance, WOM triggers).
Own budgets and logistics for offline activations.
Your First 90 Days
Month 1:
Map top 5 cities for offline activation, run pilot meet-ups, and design the "Habuild meet-up playbook."
Month 2:
Launch merchandise program, integrate referral nudges into offline gatherings.
Month 3:
Scale to at least 2 events per week per top city, show retention/attendance uplift among participants.
You'll Be Great at This If You...
Have built or scaled community programs before (offline or hybrid).
Understand how to motivate people to show up and keep showing up.
Can turn cultural rituals (chai, festivals, family gatherings) into community moments.
Are scrappy with ops, budgets, and vendors.
Believe in Habuild's mission of building healthier, happier lives.
Interview Process
During our conversation, we'll discuss:Your past experience in offline/community building.
How you'd measure success of offline meet-ups.
Your ideas for turning meet-ups into retention levers.
Your experience scaling events and managing vendors/budgets.
Compensation & Next Steps
This is a full-time, on-site role with competitive compensation and performance-based variables. If building real-world communities excites you, we'd love to connect.
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