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On Trade Marketing Specialist

Date: Feb 23, 2024

Location:

New Delhi, National Capital Territory, IN IN

Additional Location:

Function: Sales

Seniority Level: Mid-Senior level

Employment type: Permanent

Workplace Type: On-site

Company: Campari India Private Ltd

Company Overview

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group\'s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group\'s growth strategy combines organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in more than 20 countries. The Group employs approximately 4,000 people.

The shares of the parent company, Davide Campari-Milano N.V (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

The Business Unit Asia and Pacific is the most dynamic and diverse of the Group, as it operates directly in markets like China, Australia and Japan and through partnerships in the likes of South Korea, India, Vietnam, Singapore and Indonesia, with around 300 Camparistas. Winning in Asia is today one of Campari Group strategic priorities.

The Business Unit Asia and Pacific is the most dynamic and diverse of the Group. We operate directly in markets like China, Australia, and India and through partnerships in the likes of South Korea, Japan, Vietnam, Singapore, and Indonesia. Campari Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group\'s business in this continent.

We are looking for an energetic and self-motivated On Trade Specialist to join our commercial team in India .

General Description of the Role

The On Trade Specialist is responsible for the sales & execution of below-the-line metrics across the on premise outlets dedicated to the cluster/market.

Ensuring that Commercial Objectives for on premise channel, brand and customer KPI\'s (including: Sales, Profitability, Market Share) are delivered.

To win at the point of sale by ensuring superior and unique consumer experience to boost brand building effectiveness and resulting in sales .

Ensuring Executional KPIs (including: Share of displays, speed/quality of execution, positive customer feedback) are delivered.

Availability

Menu Listing

Menu Pricing

Training calendar / Building a bartender community

Visibility / Displays

Activation Calendar/Execution

Reporting to the Commercial Manager, you will be responsible for the following:

Work collaboratively with the Commercial Manager to ensure

Delivery of sales volume & brand availability targets for the dedicated outlets

Compliance to activation calendar objectives

Plan & lead execution of consumer activations, deployment of point of sale elements , displays consistent with brand toolkits.

Train bartenders and outlets owners on the portfolio and perfect serves. In addition build bar staff relations and a community.

Develop and facilitate the brand - storytelling content with & for the bartenders in collaboration with marketing team & bar staff

Identify new marketing opportunities / partnerships with outlets & third spaces .

Trade Inputs

Contribute with insights coming from brand ambassadors and their network (mainly on drink/consumption trends, service trends, etc)

Analyze market / competitor trends and activities

Be aware of new outlet openings to get the first mover advantage

Build trade relations and network with decision makers of the outlet

What we are looking for :

Self-motivator

Liquor Industry experience of 4-6 yrs

Strong relationships in On Premise and the Bartender community

Knowledge of the on-premise activaiton planning/ management/ operation

Ability to convey passion for our brands

Ability to network and build strong relationships

Knowledge of the Liquor industry and regulatory environment, and communication guidelines

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual\'s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

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