Job Description

We are seeking a Marketing Technologies Architect to design and lead the implementation of scalable, efficient, and future-proof MarTech solutions. This role bridges the gap between Marketing and IT, ensuring that technology aligns with business goals and delivers personalized, data-driven experiences to customers across digital channels.
You will be responsible for evaluating, architecting, integrating, and optimizing a wide variety of marketing technology platforms--including CMS, CRM, CDP, analytics, automation tools, and customer engagement systems

• Strategy & Architecture:

• Define and maintain the MarTech architecture strategy and roadmap aligned with business objectives.
• Architect end-to-end solutions across web, mobile, email, social, and paid media platforms.
• Ensure data, systems, and tools are integrated effectively to enable personalization, automation, and measurement.
• Technology Leadership:

• Evaluate, recommend, and onboard marketing technologies (e.g., Adobe Experience Manager, Salesforce Marketing Cloud, HubSpot, Segment, Tealium, etc.).
• Define architecture for tag management, tracking, data flow, and customer identity resolution.
• Create architecture blueprints, data models, API schemas, and integration strategies.
• Collaboration & Governance:

• Collaborate closely with marketing, IT, data, analytics, and compliance teams to align on requirements and governance.
• Define and enforce best practices around platform use, campaign setup, tagging, and data privacy (e.g., GDPR, CCPA compliance).
• Act as the SME (subject matter expert) for MarTech, supporting platform users and business stakeholders.
• Implementation & Optimization:

• Lead or oversee technical implementation of MarTech platforms and integrations.
• Support performance tracking, and analytics strategies.
• Continuously evaluate performance of tools and propose enhancements
• Team Leadership:

• Lead and mentor a team of MarTech specialists and support staff internal and external, fostering a culture of accountability and excellence.
• Compliance & Security:

• Ensure all MarTech solutions comply with organizational policies and regulatory requirements (e.g., GDPR, CCPA).

Implement robust security measures to safeguard sensitive marketing and customer data.

Skills Required