Job Description

Digital Marketing Manager - Diamond & Jewelry IndustryCompany: OM JewelsLocation: SuratEmployment Type: Full-timeJob Role:We are looking for a creative and data-driven Digital Marketing Manager with experience in the jewelry/diamond industry. The ideal candidate will manage online branding, digital campaigns, social media presence, and lead-generation strategies to increase visibility, engagement, and sales.Key Responsibilities:- Develop and execute digital marketing strategies for brand growth and online sales.Manage social media platforms (Instagram, Facebook, LinkedIn, Pinterest, YouTube) with jewelry-based content.- Plan content calendars, campaigns, reels, product highlights, trend posts, and storytelling creatives.- Run paid ad campaigns (Meta Ads/Google Ads) and monitor performance to optimize ROI.- Oversee website SEO, product listing, blog topics, and keyword research.- Work closely with design and sales teams for product promotions and launches.- Handle email marketing, newsletters, and automation using CRM tools.- Analyze campaign performance metrics and generate marketing reports.- Collaborate for influencer marketing, brand partnerships, and PR activities.- Stay updated with jewelry market trends, social media trends & customer behavior.Required Skills & Qualifications:- Bachelor's degree in Marketing, Business, Communications, or related field.- 2-4 years of experience in digital marketing (jewelry sector preferred).- Strong knowledge of social media marketing, SEO/SEM, Google Analytics & ad campaigns.- Ability to create jewelry-oriented content strategies & visual marketing ideas.- Proficiency in Canva/Adobe tools for creative designing.- Excellent communication and storytelling skills. (ref:updazz.com)

Skills Required